Record numbers of supporters have been attending games at the Amex.
Brighton & Hove Albion's successive Amex sell-outs for the matches against Norwich City, Aston Villa and Fulham is the first time the club has announced three five-figure sell-out crowds in a row - and there is a good chance that run could continue past Christmas and into the New Year, as tickets for the club’s forthcoming home matches continue to sell fast.
The Seagulls have attracted home and away supporter sell-outs for their last three home games, and ticket office staff are expecting to put up the "sold out" signs in December with games against Leeds United and Queens Park Rangers both on course to be at, or very close to, capacity sales.
Beyond those games, next up for Albion is the match against Cardiff City in the final match of the year on 30th December - the first game of the half-season ticket package, which is also selling fast - before matches against promotion rivals Sheffield Wednesday and Newcastle United in January 2017, with both expected to be very popular.
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Chief executive Paul Barber said, "This is the first time we have sold out three consecutive games at the Amex and we have just recorded our highest consecutive home league attendances since the late 1970s/early 1980s period in the club’s history.
"The closest we have come to this at the Amex was the final few games of the 2012/13 season. By contrast, our final attendances at Withdean, just six years ago, averaged under 7000 in every season bar the last.
"This shows the great progress the club is making, and is testament to the loyalty of our hardcore supporters, their children and grandchildren and our new and returning supporters who perhaps found it difficult to support the team at the limited-capacity Withdean.
"There is tremendous goodwill for the club from across the city and wider county, and it's vital that we build on our current great support and encourage even more people to attend games.
“Building a larger, more sustainable fan base for the longer term has been an important element of our strategy since the Amex opened.
"We still have a way to go but it's great to see real progress, and particularly the way the younger generation are increasingly getting behind the team and displaying their support with increasing numbers of Albion replica shirts being worn all over the city and county.
"Tony Bloom, Chris Hughton and the players are very grateful for the support, home and away, and I would like to thank our fans – old and new – on behalf of everyone at the club."
The final two matches of the Withdean era - against Southampton and Huddersfield - sold out, followed by the opening match at the Amex against Doncaster Rovers, but this only sold out for home fans, as the visitors did not sell their allocation for the game.
The club also reported a number of successive sell-outs in the early days at Withdean, due to the limited capacity, but with away allocations rarely selling out, club historian Tim Carder believes this is the first time in the club's history that there have been three successive home and away sell-out crowds, as 89,000 people have visited the Amex for the last three matches!
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