The poppy logo will feature on Mitre match balls this weekend.
Brighton & Hove Albion will use limited edition Mitre match balls in tomorrow night’s Sky Bet Championship game with Aston Villa, in a mark of respect for the fallen.
The balls, which are branded with The Royal British Legion’s iconic Poppy logo, are to be used in all Championship fixtures over the weekend, with both teams also sporting the poppy badge on their shirts.
Sky Bet’s campaign to raise funds for this year’s Poppy Appeal will conclude with an auction later this month, where all match-worn shirts and balls will be up for purchase.
In two previous campaigns working alongside the legion, Sky Bet have raised over £200,000 for the Poppy Appeal.
Sky Bet spokesman Sandro Di Michele said: “We’re delighted to be continuing our relationship with the Royal British Legion into a third season after raising a terrific amount of money last year.
“The Poppy balls are a fitting way to show our support to the worthiest of causes.”
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The Royal British Legion’s Chris Vernazza said: “We’d like to extend our gratitude to Sky Bet for supporting the Legion through the shirt auction and the Poppy balls this year.
“The money raised for the Poppy Appeal goes towards supporting vital services such as The Royal British Legion’s Family Holiday Breaks, providing the families of serving and ex-service personnel the chance to take a break away from the strains of everyday life.”
Albion will also be holding a Remembrance Day tribute tomorrow evening, so fans are advised to arrive in good time to pay their respects.
To register your interest in the auction, please visit: www.skybet.com/poppy
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