The charity will be holding bucket collections ahead of Saturday's game.
The Sussex Beacon, one of Brighton & Hove Albion's official charity partners, will be fundraising ahead of Saturday's match with Fulham at the Amex.
Staff and volunteers will be out in force on matchday collecting donations from football fans and raising awareness of both HIV and the charity.
Simon Dowe, CEO of The Sussex Beacon said, “We’re delighted to have the support of the club and can’t wait to get out there on matchday. All the money raised by the bucket collection will go directly towards helping people living with HIV, so if you’re at the game, please look out for us in our bright pink tabards and donate if you can. Football fans' small change can make a big difference.”
Paul Barber, Brighton & Hove Albion chief executive, added, "As a club we are proud to support The Sussex Beacon as one of our two official charity partners, and Saturday's game will hopefully raise some much-needed funds for the tremendous work they do across the county. I would encourage our fans to give generously, in what is an incredibly good cause."
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The Sussex Beacon provides specialist support and care to over 500 people living with HIV a year, offering both inpatient and outpatient services to improve health and promote independence.
Those using the charity’s services may be facing serious HIV-related illnesses, dealing with mental-health issues or struggling to cope with the side effects of new drug regimes.
Recently rated outstanding by the independent health regulator, The Sussex Beacon provides first-class care and support to those in need. To find out more visit www.sussexbeacon.org.uk.
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