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ALBION AND AITC SUCCESS AT FOOTBALL BUSINESS AWARDS

4 November 2016

AITC and Albion won three prestigious accolades.


Brighton & Hove Albion and Albion in the Community enjoyed a memorable evening at the football business awards, after claiming three top prizes on the night.
 
The club took the awards in the Best Club Marketing Initiative Non Premier League and in the Best Fan Engagement categories respectively.
 
There was also success for Albion in the Community, as the club’s charitable arm scooped the prize in the Best Community Scheme Non Premier League category.
 
Albion were rewarded for their online Albion Advent campaign in the build up to Christmas, which included a daily retail offer posted on the club website and social media, along with a special Zamora the scorer game which fans could play.
 


The club’s Christmas Wish campaign was commended for giving something back to the local community. Fans were asked to nominate someone worthy of receiving a wish come true, and the club’s production department compiled a video profiling a different story each time.

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The club’s half-season ticket advert also drew praise from the panel, which involved a heart-warming story of a young fan befriending a number of small pop-up players that came to life.
 
The Seagulls were recognised in the Best Fan Engagement category, after the club’s marketing department sent an email to every fan who attending an Albion game in 2015/16 thanking them for their support.
 
The email included personalised content detailing the number of games they attended, even detailing the number of miles each supporter had travelled. This information was compiled using date from stadium attendance records and Opta, and involved no commercial messaging.
 
Meanwhile, AITC were rewarded for another fantastic year, which has seen the charity engaged with more than 36,000 people across Sussex.
 
The charity has become the largest provider of disability sport in the area, and more than 300 people attend one of the charity’s 35 sessions every month.

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