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CBBC LAUNCHES CAMPAIGN TO INSPIRE YOUNGSTERS

13 June 2016

CBBC have linked up with children's author Dan Freedman


CBBC has launched the I Am Jamie Johnson campaign, aiming to inspire youngsters to strive for their goals and never give up on their dreams.

The campaign derives from brand new children’s football drama, Jamie Johnson, which is set to hit TV screens today [Monday], Tuesday and Wednesday at 5pm. It features cameos from Gary Lineker, Ruud Gullit and Roy Carroll. 
 
The campaign sees sports stars, actors, CBBC icons and young children share their own Jamie Johnson journeys on their way to success. These short clips will be aired on the CBBC website and can be viewed here.
 
Cheryl Taylor, controller of CBBC, said, “The aim was to inspire our CBBC audiences to be more like the character Jamie Johnson.

"The film contains some of the greatest names in football and beyond, along with those taking their first steps, explaining what they have overcome on their own roads to success and showing that sometimes the greatest success stories come from the hardest of journeys.”

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Former England captain, Alan Shearer, said, “My teachers told me that there was no chance that I was ever going to make it as a footballer.
 
“Always, always give your best. Keep going and you’ll get the rewards.”
 
Notts County FC’s Ladies captain and England player, Jess Clarke, added, “I’m from a single-parent background. But you can achieve what you want to achieve."

Produced by Short Form Film Company, Jamie Johnson is a three-part children’s series, inspired by the book series Jamie Johnson, written by former Football Association editor Dan Freedman.

Jamie Johnson [played by Louis Dunn] is an 11-year-old boy with a dream, who lives and breathes football.

These three episodes follow Jamie starting a new school, making friends, dealing with the school bully Dillon [played by Patrick Ward] and searching for his absent father.

He is eventually selected for the school’s football team, all with the support of his new friends Jack [played by Olivia Lava] and Boggie [played by Jonnie Kimmins].
 
The first Jamie Johnson programme will be shown on CBBC today at 5pm, with further episodes on Tuesday and Wednesday.

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