Albion's striker believes the club are expected to be near the top of the table.
Tomer Hemed feels he and his Brighton & Hove Albion team-mates will have to deal with greater expectations going into the upcoming Sky Bet Championship season.
The Israeli international believes the media and fellow Championship clubs will be more aware of the threat from Brighton, but says it cannot alter the side's approach to the current campaign.
He told seagulls.co.uk, “We start the season in a different situation. Last year, I had just signed for the club, spoke about promotion and then saw how people reacted.
“Maybe they thought it was not possible, but this season more people will think like me and know that our team is good enough to fight for promotion.
“Of course everyone knows how close we were to achieving it last season, but when we start the new season, we just need to take the good things from last year and hope it gives us more confidence and motivation to do it better.
“All the teams and media will probably look at Brighton differently. It might make it more difficult for us, but last season was also difficult too.
“Now we are in a different position, but it can’t let it affect us and we need to do the same work as last season. We had a very good season and there are many things we did take from it and learned what we need to do better.”
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Hemed made the most of the recent close season break by catching up with family and friends, but is now happy to be back preparing for the new campaign.
“It’s a good feeling to see all the players after the break. Everyone had time to enjoy themselves with their families. We have all the power and motivation to start the season.
“It was good to go back to Israel, to see all my family and to have a holiday with my wife and baby.
“I had to do some work to keep in shape, but this break was nice and now we’re ready for next season.”
The 29-year-old scored 17 goals last term and while he has not set a specific target for the new campaign, he hopes to at least replicate his achievements from last season.
“When I arrived here, everyone asked me about numbers and how many I wanted to score. They mentioned that [Leonardo] Ulloa scored 14 here in his last season, and I said that I never set numbers, I just come into every game to work hard.
“Firstly, I need to help my team to win and try to score as much as I can. In my head, it’s normal to want to score more goals.
“I want to reach last season’s tally and to improve. I work hard every day to improve myself and show more things that I didn’t do last season.”