Albion's new kits are a resounding success.
Brighton & Hove Albion's new home and away shirts are proving to be more popular than ever before, with sales already up on last year's numbers.
Shirt sales combined are already 21% higher than in the same period for the launch of previous home and away shirts, with Albion's new black away strip selling faster than any previous away strip.
Anthony Knockaert, Bruno and Beram Kayal are currently the most preferred choices when it comes to names and numbers on the back of shirts, with a number of fans opting for their favourite players.
Chief executive Paul Barber commented, "It's great that both of the new strips have been a real hit with fans, and are already very popular."
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The club's new home shirt, revealed a little over a week ago, retains the traditional blue-and-white design, including a white back and red Nike swoosh, with red numbers and lettering to ensure maximum visibility.
The shorts are blue with a white stripe that continues down the sides. Blue socks with a white Nike swoosh complete the kit.
The red number on the reverse evokes memories of the classic Albion strip of the late 1970s, which they wore as they rose to the top-flight.
The club's new away shirt is black and features a volt stripe that runs down the shoulders and sides.
The shorts are also black, including a volt stripe that continues down the sides. These are the same as last season's away shorts, adding further value. Black socks with a volt Nike swoosh complete the kit.
The kit has been constructed using the latest Nike technology, featuring lightweight and durable materials for comfort and performance, and Nike Dri-Fit technology.