Albion's catering partner has increased the food and drink choices for fans.
Brighton & Hove Albion's catering partner Sodexo, in conjunction with the club, has updated prices for the 2016/17 season, and these show minimal increases or price freezes across the food and drinks menus.
Meanwhile, Sodexo have made significant investment in upgrading a number of kiosks across the Amex, to give fans even more choice when it comes to food and drink.
Two additional super kiosks have been added in the East Lower and North concourses, in addition to the one in West Lower. These super kiosks are those which have typically been quieter in terms of footfall, and the aim is to offer more choice, to drive customers to those kiosks, and speed up service across the board.
The super kiosks will offer Yard Bird Chicken Brand, Yuki Yama pan Asian vegetarian brand, alongside other fan classics such as Piglets pie and a new Swanky Frank's burger, which is a new recipe for this season.
The super kiosk in East Lower, located in the family area, will also have a new Gully’s box for our Young Seagulls and junior fans, which includes a piece of fruit.
Additionally, Sodexo has created seven destination kiosks which have replaced those that were either old beer and pie units or those which offered limited items; these are located across the stadium concourses and include two serving curry and Heineken; a chicken and Harvey’s shop; a Piglet's guest and Heineken bar; two sweets, treats and coffee shops and a wood-fire pizza offering.
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Head of catering Tony Crosbie commented, "We have made some significant upgrades across the Amex to give fans more choice, and to try and alleviate queuing times at the really busy, peak periods. The trial super kiosk in West Lower proved a popular addition last season, so we hope the additional ones will prove equally popular in other areas.
"Alongside this, we have also tried to minimise price increases where possible, but rises in food and drink costs, together with increases in staff costs, as we ensure that we meet the requirements of the Government’s National Living Wage and National Minimum Wage for our staff at the Amex, have meant we have had to make some small increases."
All soft drinks, crisps and sweets remain at the same price as last season. There is a 10p (2.24%) increase on burgers and pies; and a 20p (5%) increase on hot dogs. All other hot food remains at the 2015/16 prices, while there is also a 10p (4.8%) increase on hot drinks.
Prices of alcohol, across both the stadium concourses and hospitality lounges, will see a 10p (2.24%) increase on pints of Fosters, Kronenbourg, Guinness, Strongbow, Heineken, Harvey's Best Bitter, and the same uplift on bottles of Bulmers and Heineken. There will be a 20p (4.7%) increase on red and white wine.
Meal deal pricing for the new season will be as follows: £9 for an alcoholic drink, any hot food item and either a chocolate bar or bag of crisps; £10 for any two food items and any two soft drinks; and four pints of any lager, beer or cider for £16.
Sodexo are also introducing an early-bird offer across kiosks with two offers to encourage fans to arrive at the ground within the first 30 minutes of doors opening. With any food item and an alcoholic drink for £8, or any food item and a soft drink for £6.
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