Brighton & Hove Albion and catering partners Sodexo are pleased to announce the trial of the Ecocup at this Friday’s Under-20s Six Nations decider between England and France at the American Express Community Stadium.
French company Ecocup produce and service the events sector with their innovative concept of the renewable cup which is in use at over 3,000 events globally every year.
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Fans pay a £1 deposit upon the purchase of their first drink and then exchange the cup each time they visit the counter to purchase a new drink. At the end of the evening fans can return their cup to receive their £1 deposit back or take it home with them. The aim of the concept is not only to reduce waste but also to help keep concourses cleaner.
The product is already in use in stadia across Europe and will be familiar to rugby fans who will have come across the system in use at Twickenham Stadium.
The switch from disposable to reusable cups is just a trial at this stage and its use will be closely monitored with a view to rolling it out for other games in the future.