It might be the close season, but Brighton & Hove Albion's catering partner Sodexo has reported a record month for non-matchday business at the American Express Community Stadium during June.
The catering and events specialists arranged a total of 64 different events in the month, including the hugely popular Eco Show, three end-of-term school proms and a sold-out Father's Day lunch in the Bupa Lounge.
General manager for Sodexo Tony Crosbie commented, "It's been an excellent month both in terms of the number of events and the satisfaction of our clients.
"We've had a lot of good feedback and the good reputation of the Amex as a conferencing and events venue in Brighton, Sussex and the South East is growing fast.
"The events and catering staff deserve a huge amount of credit for their hard work in bringing the business to the Amex, and also for delivering first-class service to our clients.
"We've also seen record revenues and that is fantastic for the club in this era of Financial Fair Play, where for Championship clubs - more than any others - every penny counts."
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Albion chief executive Paul Barber added, "Since Sodexo came on board to deliver both our matchday catering and non-matchday conferencing and events, they've worked incredibly hard at both aspects.
"They've made vast improvements to the matchday catering offering at the Amex, and returned some impressive sales figures; contributed a significant increase to non-matchday business and worked extremely hard to develop strong relationships with the various departments at the club.
"Tony and his team should be congratulated on their achievements - along with our own operations team, who work very closely with Sodexo to deliver these events and to ensure clients are given the best possible service."
After their record-breaking June, Crosbie and the club's events team now have their sights set on smashing their new record this month!
Already in July, they have catered for another school prom, for more than 200 student leavers, and hosted a two-day diocese for the Catholic Church, which saw the single largest gathering of Catholics since the Pope's visit in 2010.
The team have also laid on a number of events and meetings for the NHS, education, government, recruitment providers and insurance companies; and the Amex has been the venue for a three-day roadshow for Southern Water.
While over the course of the month, the stadium will also welcome 500 foreign language students, as it houses a summer English language school.
Crosbie added, "It's been very busy time for us, so much that we have been fully booked at times - and over the past four days had every single available room in full use.
"It's going to be another busy month in July, before the season kicks off August - and the calendar is already filling up for autumn and winter."
Albion's events team have a huge month in September, with the stadium hosting two Rugby World Cup fixtures, as well as football.
While the team are also reporting a steady flow of bookings for the club's Christmas parties, which have proved extremely popular since they launched at the Amex in 2011.
Those wishing to attend a Christmas party at the Amex can still qualify for a 10 per cent discount by booking before 10th September. Click here for further information.
Click here for more information on conferencing and events at the Amex.