At 9am today, Seagulls Priority membership packages have been reduced to half price until the end of the season.
This is the only way non-season-ticket holders can join the season-ticket waiting list for priority on new season tickets for 2015/16.
The cost of Seagulls Priority Bronze and Young Seagulls plus membership has now been reduced to £10 for adults and £5 for under-16s.
By purchasing either a Seagulls Priority Bronze or Young Seagulls plus membership, fans will immediately join the front of the queue to secure the best seats for next season after renewals have been processed.
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A number of benefits are also available to members this season, which include £5 off tickets for the home games against Birmingham and Huddersfield and priority to purchase tickets for all the remaining away games, including the last match of the season away at Middlesbrough.
All new members will also receive a welcome gift that includes an exclusive pen for adults and a stationery set for juniors.
Click here for the full list of Bronze and Young Seagulls Plus membership benefits.