Brighton and Hove Albion's players took to The Lanes in Brighton on Tuesday to help promote the nation’s small, independent shops in the run up to Small Business Saturday on 5th December.
American Express intalled installed a power-generating pavement along Meeting House Lane, one of the country’s oldest bustling independent high streets. The aim was to highlight the impact consumers can have by pounding the pavements of their local high streets and by shopping small this festive season.
The unique power-generating pavement tiles, invented by tech start-up Pavegen, harness the kinetic energy of footsteps and convert it into renewable energy. For one week, the footsteps of an estimated 41,000 shoppers will light up 400 Christmas lights along the street.
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Tomer Hemed, Beram Kayal, Dale Stephens and Bobby Zamora made a public appearance at Meeting House Lane on Tuesday between 3pm and 4pm. They greeted fans and signed autographs, as well as meeting local small business owners and American Express employees, who are big supporters of the team.
Bobby Zamora said, “We are pleased to be invited by American Express to come along today. We want to remind people all over the country to shop small and support their local high streets.”
Heather Laverne, vice president of American Express UK said, “American Express has a long history of working with small businesses and for the third year running, we are shining a light on small shops in the lead up to Small Business Saturday UK.
"We’re using this eye-catching and innovative pavement technology to bring to life the tangible impact we can all have on small businesses just by visiting our local high street. We all have pavement power, and we hope to see independent high streets all over the UK in the spotlight this Christmas.”
According to a recent report by AAT (Association of Accounting Technicians) Brighton is the best place to start up a new business. Shoppers will be able to use their footsteps to generate power to light the Christmas lights in Meeting House Lane until Sunday 6th December.
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