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Club News


24 April 2015

Top-of-the-table Watford visit the Amex for the final home game of the season with their eyes firmly focused on promotion.

The Hornets have won their last four Championship games and start the weekend one point ahead of both AFC Bournemouth and the Albion’s final opponents of the season, Middlesbrough.

With an early kick-off of 12.15pm, concourses will open at 10.30am. Dick’s Bar will open at 10am and the Seven Stars at 10.30am, both serving our guest Piglet’s Breakfast Pie along with other food and drinks.

Minute’s silence
Kick-off on Saturday will be preceded by a minute’s silence to mark the 30th anniversary of the Bradford Fire Disaster in which 56 supporters lost their lives and hundreds more were injured. 

Travel Update
Albion’s official travel partner Seagull Travel collects from over 120 pick-up locations covering East and West Sussex and surrounding counties. Seats can be booked via or by calling 0845 9011 442.

Southern Rail will be running a usual matchday service for the match and for more information on travelling to the Amex check out our travel guide.

Fan Zone
Our ever-popular Fan Zone will feature a host of summer sports. The Lawn Tennis Association will be showcasing its pop-up tennis court for all fans to have a try. Former US Open finalist Greg Rusedski will also be joining the festivities with fans able to have a go at beating Greg’s fastest ever serve of 149mph in the speed of serve machine.

Sussex Cricket will also be showcasing in the Fan Zone on Saturday with the chance to test the speed of your bowling arm and find out more about the upcoming fixtures at the County Ground.

On the bandstand we have Sussex Steel joining us once again, whilst in the family concourse of the East stand we have the Potty the Pirate Magic Show and face-painting for the younger Seagulls fans.

As with our last few home fixtures our new licence means alcohol will be available to be purchased at the mobile kiosk and consumed throughout the external concourse from 10:30am, allowing fans to walk freely with their drinks.

Alcohol will be served up until 45 minutes before kick-off, though fans should note that all drinks must be consumed before entering the stadium.

Post-match there will be no alcohol served outside. However, fans will be able to leave the stadium with their drinks purchased inside, providing that all drinks are consumed prior to reaching the coach park steps, T-junction or station approach.

We ask all fans to drink responsibly and work with us to meet our licensing conditions and make this area a success.

Food & Drink Offering
For this match our guest pie is Piglet’s Breakfast Pie and the guest ale is McMullen Fool Hardy. Look out for the specials upon arrival at the Amex.

Post-match party at the Amex
After the success and huge amount of positive feedback following our previous post-match party we are pleased to announce we will be joined by DJ Andy Mac in the Lower East Stand after Albion’s game.


On the concourse TVs
After Albion’s match we will be showing Soccer Saturday, featuring ongoing updates on all the weekend’s Football League and Premier League games.

Contactless at the Amex
Brighton & Hove Albion, in partnership with American Express, has completed the roll out of contactless payment options across the American Express Community Stadium – meaning faster service for fans on matchdays.

With the benefits of contactless payment we will be phasing out our e-cash payment option at the end of the season. Our e-cash booths will be closed for our remaining fixtures though fans can spend any remaining funds until the end of the current season.

Important e-cash information
Brighton & Hove Albion fans are being advised to clear their e-cash balances on their season-ticket smartcards at Saturday’s game against Watford.

The club are phasing out the e-cash payment system and Saturday’s game will be the last opportunity for fans to use this service on a matchday.

Those supporters whose balances do not cover the full cost of their purchase, can part pay by e-cash.

However it is important to note, if balances are not rounded to 10p and you wish to part pay with e-cash, then you will need to pay the remaining balance with either a credit/debit card or with exact cash (as tills only hold change in denominations of 10p upwards).

After Saturday’s game, fans have until 30th June to spend their remaining e-cash balance at the Albion Superstore or in Dick’s Bar.

Supporters with balances of £10 or more (who do not intend to spend the balance) may also apply to supporter services for a refund before 30th June 2015.

Get your copy of Seagull
To commemorate the 50th anniversary of Albion’s Fourth Division championship triumph, we are giving away a free reprint of the title-winning programme against Darlington with every issue of Saturday’s Seagull.

Inside the 84-page souvenir issue, we have 20 pages dedicated to the 1964/65 triumph, including an interview with Norman Gall.
Alan Mullery remembers his time playing alongside title winner Bobby Smith and we catch up with another former Albion great – Kit Napier – in South Africa.
Player of the Season Inigo Calderon is interviewed, while club chairman Tony Bloom pens his annual review.

All this and much more can be found in Saturday’s issue of Seagull, available in and around the Amex Stadium, priced £3.50.

Get Social
All of the latest team news is available via and via our official Facebook page, twitter feed (@OfficialBHAFC), official ‘The Albion’ app available from the App Store, and other exclusive images and video are available through our Instagram feed (@officialbhafc) and Vine channels.




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