"What is also not highlighted by the survey is that our season ticket and matchday prices for under-18s offer superb value for money, with prices from as low as £70 for under-10s, £125 for under-16s and £230 for under-18s - also all with travel included."
, a parent and child can come to the match for just £26 - with travel included alongside all the other benefits - and enjoy the unique experience the Amex offers. £1 offer for Young Seagulls for the visit of Middlesbrough "We have also worked hard to make our matches accessible for everyone, with various offers throughout the season. This weekend, with our special
"The BBC Price of Football survey makes interesting reading and focuses on price increases, but our lowest priced matchday ticket prices have gone up by just £1 since 2011, while season tickets in the same area have risen by only £10 since last season.
Barber told seagulls.co.uk, "We pride ourselves on making the whole Amex matchday an unrivalled experience for both home and away fans, and the fact we have had the highest average crowd in the Championship over the last two seasons shows that Albion - and visiting - fans agree.
offer for Young Seagulls this weekend. Kids-For-A-Quid and a Floodlit Four package He also explained that Albion's season and match ticket price increases over the past three seasons buck the national trend, are actually lower than the rate of inflation, and that the club are working hard to keep pricing accessible for everyone with special offers across the season - such as the
Brighton & Hove Albion chief executive Paul Barber has responded to the BBC's annual Price of Football survey. He says that basic statistics don't provide the whole picture and that the club's prices feature towards the top end of the Championship scale because Seagulls fans enjoy a unique and unrivalled all-round matchday experience at the Amex.
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"However, and most importantly, we feel our fans appreciate those efforts and enjoy the experience on matchdays, and our attendance figures show that fans feel they are getting great value for money."
"Very few businesses, especially one losing nearly a £1 million a month, could or would continue to invest in this way, but thanks to Tony Bloom, the club's ongoing commitment to delivering the best possible experience for supporters can often be overlooked or ignored, especially by those outside of the club.
Barber says Albion will also continue to reinvest in improving the stadium and the overall matchday experience for fans, adding, "Whether it's upgrading the stadium store, adding ticket office windows to make buying and collecting tickets easier, building new lounges or adding more concourse concessions to improve speed of service, we continue to invest in the supporter matchday experience.
"Our junior season ticket holders and their parents also get priority access to at least two free events per year: the Young Seagulls Christmas Party - recently nominated for an award at the upcoming Football Business Awards - and the spring open training session at the Amex. Both events, particularly the Christmas party, are very popular."
"The season ticket package also includes free access to the club museum and ecash discounts on food and drink from 5 to 15%, making, for example, a pint of Harvey's entirely comparable and often cheaper than those prices charged in city centre pubs.
"Season ticket holders also benefit from our much-loved interest-free direct debit service. Unlike many other clubs, our payment facility is free of any charges or interest.
"We also provide free access to high quality pre-turnstile lounges and bars, such as Dick's Bar and the East Stand sports bar where supporters can enjoy drink and food with friends who may sit in different areas of the stadium; while we invest a significant amount every season in Seagulls TV, providing high quality content and entertainment for the stadium and concourse screens around the stadium adding to the whole enjoyment of the game and matchday at the Amex.
"Other matchday benefits for supporters include free access to our pre-match live music fan zone, which is proving very popular, and we are one of the only clubs to offer fans free wi-fi throughout the stadium bowl, which is already being used by more than 9000 supporters each match day.
"The travel subsidy is included in the price of our season and match tickets, but the charge is actually less than half the cost to the club. So in real terms, the value provided is more than double that stated. The subsidy benefits all supporters regardless of the form of transport they use as the club's original and ongoing investment covers improving the A27 junction, cycle paths, footpaths, installing bike sheds, and improving car park facilities.
Barber also points out that the survey doesn't take into account the many extras which Seagulls fans enjoy when they come to the Amex, such as the travel subsidy which is included in the price of each ticket.