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RWC TO BOOST LOCAL ECONOMY

18 November 2014


Brighton & Hove Albion’s hosting of two 2015 Rugby World Cup fixtures is set to inject a projected £46million into the local economy.

The study, which was undertaken by EY on behalf of the organising committee for Rugby World Cup 2015, England Rugby 2015, looked at the different ways in which a Rugby World Cup can benefit the host nation.

It estimates that the tournament will generate a total output of around £2.2 billion, which is in line with a previous economic study undertaken by Deloitte in 2008. The EY report predicts that this will translate into a contribution of £982 million to national GDP.

Albion director Martin Perry says the impact shows how beneficial hosting fixtures has proven saying, “These figures demonstrate the value of the American Express Community Stadium to the local economy and the City of Brighton & Hove in particular. 

“In the original planning application for the stadium that was granted in 2009 we projected the contribution to local GDP would be in the order of £23 million. 

“When we submitted the application for the extra seats in 2012 we demonstrated that this figure was in excess of £32 million and now a one-off event on its own not only puts the stadium and the city on the World map, but delivers an additional £46 million into the local economy helping local business throughout Brighton and Hove and the wider region of the South East.
 
“We should all be very proud of what we have achieved and support continuing investment to make it even better.”

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The report states that Rugby World Cup 2015 is expected to attract more international visitors than any previous Rugby World Cup, with an estimate of up to 466,000 visits.

Through spend on items including travel and accommodation, visitors are expected to contribute up to £869 million in direct expenditure.

In 2011, 133,000 visitors stayed an average of 23 nights during the 44-day event with an overall economic impact of $NZD 1.73 billion.

With many of the match venues and team bases improving their facilities ahead of the tournament and host cities committing to improving transport links, the report estimates that £85 million has been invested in infrastructure.

This includes the £76 million redevelopment of Twickenham Stadium by the Rugby Football Union. These infrastructure investments are expected to continue to deliver benefits to the local communities long after the tournament has finished.



The hosting of the tournament will help support a wide range of job opportunities across different sectors for a variety of different demographics of the population.

The report estimates that up to 41,000 jobs will be supported across the country. This includes 16,000 employees directly linked to the Tournament and 12,000 along the supply chain.

With the tournament being hosted across 13 venues in 11 cities, the economic benefits will be shared around the country. The report estimates figures for each of the host cities and looks at Exeter and Newcastle as case studies.

It is estimated that in Exeter the tournament will generate economic output of £39 million and, of this, £17 million will be added to the local economy. For Newcastle, the tournament is estimated to generate economic output of £93 million and of this, £43 million will be added to the local economy.

A full copy of the report can be downloaded here.

UPCOMING HOME FIXTURES

ALBION V fulham

SaturDAY 29TH November, KICK-OFF 3PM


ALBION V millwall

friday 12th december, KICK-OFF 7:45PM



Albion v reading

fRiDAY 26TH decEMber, kick-off 3pm




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