Brighton & Hove Albion have teamed up with Sky Bet to give fans the opportunity to bid for a signed match-worn poppy shirt in the #BidToRemember shirt auction.
Each member of Albion’s playing squad from Saturday’s game with Blackburn Rovers will be donating their limited-edition poppy shirt, each signed personally by the player who wore it.
All proceeds from the #BidToRemember auction will go directly to the Royal British Legion’s Poppy Appeal, supporting the Armed Forces community.
Sky Bet’s Head of Sponsorship, Edwin Martin, said: “We know Football League club supporters are hugely passionate people, who always throw their support behind the Poppy Appeal.
“At Sky Bet, we would like to thank Brighton & Hove Albion, who have agreed to do things differently this year, in recognition that together we can make a bigger difference than ever before."
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The Royal British Legion Head of Corporate Partnerships, Alexandra Caine added: “We are incredibly grateful to Sky Bet, and to all the Championship clubs, for their support in this year’s Poppy Appeal.
“The money raised from campaigns like #BidToRemember will help fund our projects nationwide for current and former servicemen and women, who put their lives on the line for their country.”
Signed poppy shirts from each of the other 23 Sky Bet Championship clubs will also be available in the auction.
All lots will be going live on Sky Bet’s eBay shop between Saturday November 8 and Monday November 10.
To register your interest in the signed shirt auction, please visit: www.bidtoremember.com
To follow the campaign on Twitter, use the hashtag #BidToRemember.