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Club News

Pre-Match Brief: Albion v Ipswich Town

21 March 2014

Ipswich Town visit the Amex tomorrow, kick-off 3pm, and victory could see us climb into the top six of the Championship as we anticipate our biggest home crowd of the season so far!

Tickets for the game are still available. The club’s online print-at-home feature is the easiest and cheapest way to buy. Click here to buy online. Supporters can also buy tickets in person tomorrow from the Amex ticket office and from the mobile retail unit situated outside of Brighton Station. Please allow plenty of time to purchase your tickets in person on the day.

All the latest team news, travel details and any further match information is available at, on our official Facebook page and via the club's official twitter feed @OfficialBHAFC throughout the build-up to the game. Plus check out our new Instagram feed for unseen pictures and our YouTube channel for free post-match interviews and highlights.

Live Sport All Day Long!
Fans can enjoy a day of sporting entertainment, with the Seven Stars family sports bar opening at 11.30am, showing Derby County v Nottingham Forest (12.15pm) and Chelsea v Arsenal (12.45pm) – and serving a range of hot food for all tastes.

Dick’s Bar opens at 11.30am and concourses open at 1pm, and both games will be screened across the stadium. After the game there’s also live coverage of West Ham United v Man United (5.30pm). The Seven Stars, Dick’s Bar and the North Stand concourse close at 8pm; other concourses close at 6.30pm.

Join the Season-Ticket Waiting List!
Do you or your friends want to be at the front of the queue when new season tickets go on sale this Monday? Become a Bronze Member before midnight tomorrow to join the season-ticket waiting list. Click here to join now.

Travel Guide…Parking Available
Car parking for the Ipswich game is available at the Bridge Car Park, just a few minutes' walk from the Amex, priced £15 on the day.

You can also book coach travel via our travel partners Seagull Travel, who pick up from points in all major Sussex towns – and even further afield.

Alternatively, our full travel service is in operation for this match, with the trains, buses and park-and-ride services included in the match-ticket package. For park-and-ride customers who will be arriving after 1pm, we strongly advise you to use the Brighton Racecourse site (postcode BN2 9XZ), where we have excellent capacity and a swift service.

Food and Drink
The Piglet’s Pantry special pie for this game is a Chicken Tagine pie – with chicken, sweet pepper and tagine spice – and available in all kiosks. The guest beers are Greene King Brewery’s Yardbird – available in East, North, and West concourses; and Harveys Armada Ale – available in the West Upper, East Upper, North concourses and Dick’s Bar.

Get Your Copy of Seagull
Our award-winning 84-page programme Seagull features Leo Ulloa as the cover star; the striker explains why he was a homesick teenager and why Maradona and Messi are not his heroes. Will Buckley reflects on his brace at Bolton last week and why he is happy to stay a Seagull. Keith Andrews looks back on a successful loan spell at Ipswich, and a not-so-successful time at Cheltenham last week. Adam Virgo tells us all about his new career as a TV and radio co-commentator. Alan Mullery looks back at his friendship with Sir Bobby Robson.

Matchday Retail
Don’t miss out on your chance to get your Albion replica shirt. All adults shirts have been reduced to just £14.99 while stocks last, so get your shirt today at or at the Seagulls Superstore when you arrive at the stadium tomorrow.

We are also offering £5 name-and-number printing on all long-sleeve replica shirts bought in person at either store..

Remember, if you want to top-up e-cash you can use our quick and easy top-up point located outside of the North Stand.

The Seagulls Superstore will be open before and after the game with additional outlets outside the North Stand.

E-Cash Guide
Our Seagulls e-cash system is more rewarding to those fans arriving earlier and staying later. Click here for full details.

By using your smartcard to buy food and drink within the stadium you can earn a degree of cashback – and queuing time is significantly reduced. If you've not done it before, here is how you do it:

1. Visit the online Seagulls e-cash page via the fan tab at
2. Log in using your unique fan number, card number and password
3. Click top up in the My Details section, and follow the on-screen instructions

Once Seagulls e-cash is loaded, you are ready to go and use your card to pay for food, drink and in the stores!

NB: After topping up your card (over the counter or online) you will need to activate the cash by holding your card on one of the smartcard readers for approximately 15 seconds.

The American Express Community Stadium is a no-smoking venue. Fans should note this also includes vapour and e-cigs, as this encourages the smoking of real cigarettes, and does not fit with the club’s non-smoking policy.

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