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AITC Launch New Logo

31 March 2014

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Brighton & Hove Albion's charitable arm Albion in the Community has published its annual report and also unveiled a new logo which includes the club’s iconic seagull badge design.
The report shows more than 52,000 people across Sussex benefited from AITC’s programmes in community sport, health and wellbeing, education, and the charity’s skills, training and employability initiatives during 2013. 
  • More than 2,000 people took part in AITC’s disability sports programmes, making the charity the largest provider of disability sport in Sussex
  • 193 people gained employment through taking part in AITC’s programmes
  • 14,290 young people took part in football and sport as part of its sports participation programmes
  • 1,980 pupils and students took part in numeracy and literacy sessions as part of AITC's education programmes
  • 2,000 children across Brighton and Hove took part in the charity's programmes to combat childhood obesity
  • The charity saw a 17 per cent increase in its income compared with 2012
Michael Edwards, Albion in the Community chief executive, told, “Last year saw us focus more than ever before on communities across Sussex, particularly those where both social and economic deprivation and health inequality exist. We were able to make a lasting and positive impact on people of all ages whether by improving their health, helping them back into work, improving their educational attainment or just by taking part in sport.”
Brighton & Hove Albion chairman, Tony Bloom, added, "We are all immensely proud of the work undertaken by Albion in the Community and the impact it has on communities across Sussex. The annual report underlines why the scheme is regarded as one of the best in the country and also highlights a whole range of social, health and educational benefits that sport and the Albion are bringing to many, many people across the county and beyond."
The new logo, developed in consultation with the charity’s key stakeholders, will see the football club’s iconic seagull badge sit alongside the name of Albion in the Community and a new tagline, ‘Giving People a Chance’.
Edwards added, “Brighton & Hove Albion is at the heart of everything we do so it makes sense to bring the club and AITC closer together with the new logo. This was something that came out of consultations with our stakeholders. Many of the people who take part in our programmes often tell us that AlTC gives them a chance to engage in something they wouldn't normally because of the link to sport and the Albion. We feel it is right that the new logo should also reflect that."
The full annual report can be downloaded here.


Albion v Charlton Athletic:
Saturday 12th April, kick-off 3.07pm

England Women v Montenegro:
Saturday 5th April, kick-off 12.55pm

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