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Brighton & Hove Albion has announced a multi-year naming rights agreement with American Express for the club’s new training ground and academy facility.
The state-of-the-art new training complex in Lancing, the ‘American Express Elite Football Performance Centre,’ welcomes the players for the first time today as the squad’s pre-season schedule begins.
This latest agreement between the club and American Express sees the financial services company assume Principal Club Partner status, including naming rights to the main building, indoor facility, first team training pitches, plus additional access rights.
American Express already holds naming rights for the award-winning American Express Community Stadium and is the club’s shirt sponsor as well as a key partner of Albion in the Community (AITC), the club’s charitable arm.
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Albion chief executive Paul Barber said, “We are absolutely delighted that American Express has agreed to become our naming rights partner for our new training ground and academy.
“The club enjoys a hugely successful relationship with American Express and we are delighted that its support has now been extended to include one of the finest football training ground and academy facilities anywhere in the world.
“From a commercial point of view, the revenue we have secured from this new agreement will contribute to our ongoing financial fair play targets.”
Nigel Greenwood, Vice President, American Express, said: “This is a natural extension of our successful partnerships with the American Express Community Stadium, AITC and as Official Shirt Sponsor of Brighton & Hove Albion Football Club.
“The training facility and academy partnership reinforces our broader commitment to nurturing local talent.
"As the city’s largest private-sector employer, this collaboration further demonstrates our commitment to the success of the communities where we live and work, not only in the short term but for generations to come.”