Head of media Paul Camillin commented, "It is a revolutionary piece of work by Ian Wakeman and his team from the University of Sussex, and we are pleased that the club has played a small part in developing this new piece of software technology which will help improve matchdays at the Amex - and now for fans of other clubs too.
"Here at the Amex, we are also in the process of installing wi-fi, and the app's peer-to-peer technology will compliment the free wifi service which will soon be available to all fans inside the stadium.
"The software which has been developed solves the issue of lack of connectivity in any large crowd environment, football matches, stadiums, music gigs, festivals - but it also has potential in terms of more serious issues, where connectivity may not be possible due to power or signal failures.
"The TribeHive team have cleverly designed and built the app so it allows all the phones in the stadium to work together. When you enter the stadium, the phone connects using a unique piece of phone-to-phone software.
"If a phone can’t get a connection, those phones running the app that are connected to wi-fi, or via local 3G or 4G, will pull in updates to the app and share them with other users. All personal data is encrypted using state of the art technology, and other data on the phone is safe and protected.
"Originally the app was designed purely for use at the stadium, but our research showed fans wanted just one app to stay in touch with the club - whether they are at the Amex, following the match from afar, or at home during the week and wanting to read the latest news - so it supplies everything Albion-based 24/7.
"Fans can catch up on all the latest news and live scores from around the leagues, get detailed statistics on the current match, send and receive Tweets, and much more - and this season the network will run at matches both home and away.
"We are also working with Ian and his team and looking at ways to continually enhance and update the app as the season progresses. We have already discussed integrating ticketing solutions and Seagulls Player and other new fun and innovative services for fans to further engage, offer rewards and keep them in touch with everything going on at the club."
If you’d like to get the latest app on your phone go to either the App Store or Google Play Store and search for The Albion – you’ll recognise the logo. If you partook in the trial last season, you will need to delete the older DigitalStadium version first, if you still have it.
Fans are advised to download the app before coming to the stadium. Simply click the links below or forward onto your friends!