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Club News

Pre-Match Brief: Albion v Reading

3 January 2014

The FA Cup returns to the Amex tomorrow as Albion host Reading in an all-Championship tie, kick-off 3pm.

The Seagulls are hoping to reach the fourth round for the second successive year, with the opportunity of a glamour tie against a top Premier League side in the next round. 

All supporters are reminded that subsidised travel is NOT included within the ticket price for this game. Click here for full travel information. Fans collecting tickets tomorrow are urged to arrive early for this match due to the high number of collections anticipated.

The new sports bar at the Amex, the Seven Stars, will open again from 11.30am, and we welcome families and supporters arriving early or wishing to stay later at the stadium – the Seven Stars will close at 8pm.
Dick's Bar will also be open from 11.30am and both bars will be showing coverage of the Blackburn Rovers v Manchester City FA Cup match, kick-off 12.45pm, while serving a full range of food and beverages. Concourses will be open from 1pm.
Post-match, the Arsenal v Tottenham Hotspur FA Cup game will be on TVs from 5.15pm – along with our usual post-match highlights of the game. 
Tickets for the game are still available and the club’s online print-at-home feature is the easiest, and cheapest, way to buy. Click here to buy online. Supporters can buy tickets in person on the day from the stadium ticket office and from the mobile retail unit situated outside Brighton train station.
All the latest team news, travel details and any further match information is available at, on our official Facebook page and via the club's official Twitter feed @OfficialBHAFC in the build-up to the game. Plus check out our YouTube channel for free post-match interviews and highlights.
Important Travel Information……Parking Available

The Reading ticket price does not include subsidised travel. 

As a result public transport tickets will need to be purchased before boarding a train or bus.
Car parking can be pre-booked at Sussex University for £10 or parking is available at the Bridge Car Park, just a few minutes' walk from the Amex, priced £10 on the day. 
You can also book travel via our travel partners Seagull Travel, who pick up from points in all major Sussex towns – and even further afield.
Please click here for full travel information for this match. 


Albion’s Hat-Trick matchday lottery gives players three chances to win, with a Lucky Number jackpot of up to £1,000; matching the first goal time could win you £100 and there are lots of instant-win prizes, courtesy of Donatello, SeaLife, Buddies, Cineworld, Seagull Travel and stadium caterers Sodexo.

It is only £1 to enter, so look out for Hat-Trick sellers on the approach to the Amex Stadium and inside the concourses.

Food and Drink

Tomorrow’s guest pie will be a Breakfast Pie, which includes all the ingredients of a full English breakfast. This will be available in all concourse kiosks.
Pulled pork baps and fish finger sandwiches will be available in the North Stand concourse, from the centre kiosk, and in the West Stand lower and West Stand upper concourses, from the kiosks at the south end.
The guest ale for this fixture is Jack Frost, from Fuller’s Brewery. This will be available in East Stand upper, North Stand, West upper and West Stand lower.

Those supporters looking to beat the queues for a beer should look out for our Foster’s hawkers who will be walking and serving throughout the lower level of each stand.

Young Seagulls Kids’ Meal Deals will be available throughout the stadium. The meal includes a sausage roll, chocolate chip cookie, apple and Capri Sun or bottle of water for just £4.

Get Your Copy of Seagull

In your £2.50 Seagull, Andrea Orlandi looks back at our third round tie against Newcastle last season and why the FA Cup still has its magic. 

We look at Albion's alternative FA Cup history, and our success in the competition since moving to the Amex, while Alan Mullery looks back at his two dates at Wembley and the stories behind the headlines.

There is also an FA call for two members of Albion's goalkeeping fraternity, plus the chance to sleep with the FA Cup!
Matchday Retail

The Big January Sale at the Amex Superstore continues tomorrow and it’s another chance to grab a bargain with prices cut across a wide range of goods including the current 2013/14 replica kit. 

There are also hundreds of other bargains to be had including t-shirts, hoodies, hats, books, mugs, toys and DVDs.   

The Seagulls Superstore will be open before and after the game.  

If you can’t wait until tomorrow you can buy online now at, where prices have also been slashed. 

Please note the store will be very busy before the game so we advise that any Christmas refunds or exchanges are made after the game when the store will re-open as usual.
Remember, if you want to top-up e-cash you can use our quick and easy top-up point located outside the North Stand to avoid the busy pre-match rush in the Superstore.

E-Cash Guide

Our Seagulls e-cash system is more rewarding to those fans arriving earlier and staying later. Click here for full details.
By using your smartcard to buy food and drink within the stadium you can earn a degree of cashback – and queuing time is significantly reduced. If you've not done it before, here is how you do it:
1. Visit the online Seagulls e-cash page via the fan tab at
2. Log in using your unique fan number, card number and password
3. Click top up in the My Details section, and follow the on-screen instructions
Once Seagulls e-cash is loaded, you are ready to go and use your card to pay for food, drink and in the stores!
NB: After topping up your card (over the counter or online) you will need to activate the cash by holding your card on one of the smartcard readers for approximately 15 seconds.

The American Express Community Stadium is a no-smoking venue. Fans should note this also includes vapour and e-cigs, as this encourages the smoking of real cigarettes, and does not fit with the club’s non-smoking policy.

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