New signings regularly lead to a surge of excitement and the news that the Seagulls have picked up young striker Jesse Lingard from Manchester United has certainly got the bookmakers talking.
In fact Sky Bet, the Albion's official bookmaking partner and sponsors of the Football League, have gone so far as to introduce some special markets on the 21-year-old for this Saturday's visit to Millwall.
With his previous Championship debut in mind - for Birmingham against Sheffield Wednesday in September - they are offering 150/1 for the England under-21 international to repeat his feat of scoring four goals in a single match.
Jesse Lingard's goal reel
Sky Bet also go 33/1 for a hat-trick and 7/4 that he scores a goal on his debut, while they also offer odds for which fixture he will open his goalscoring account for the Seagulls.
Additionally, LINGARD is given a 40/1 quote to be named Sky Bet Championship Player of the Month during his stay at the American Express Community Stadium, and if he finds his goal-scoring from then this could look an incredible price!
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Looking at the Millwall match in general, Sky Bet make Albion their 21/20 favourites, with the Lions outsiders at 12/5. The DRAW is the most attractive betting proposition at 12/5, and remaining on this theme, BRIGHTON/DRAW @ 16/1 in the HALF-TIME/FULL-TIIME category is also well worthy of a punt.
Ferret is tipping David to score at the Den
Finally, for a goalscorer other than Lingard (who is 6/1 to net first), consider DAVID LOPEZ who is 11/1. Given his set-piece duties, if he starts then this is a great price, and if he doesn't then there is a good chance of stakes being refunded, which they would be if a goal is scored before he enters the fray. DALE STEPHENS is 20/1 and after coming close twice last week he should be your second bet in this category
Good luck and happy punting!