The wait for the new Championship season is finally over as Albion kick off their campaign against Sheffield Wednesday tomorrow afternoon, with new manager Sami Hyypia taking charge of his first competitive game.
We hope you’ll give Sami, his coaching staff, and of course the club’s summer signings a big Amex welcome, and we are asking fans to arrive early as we are expecting a busy day with it being the first game of the season.
New season-ticket holders (and existing season-ticket holders who have moved seats or switched age brackets) should have received brand new smartcards for access and ecash. Existing season-ticket holders (apart from those moving seats or switched age brackets) should continue to use the same smartcard used last season.
Please note: While we don't envisage any major issues, we have found an extremely small number of cards where they have been inactive for three months may require reactivation. If the card fails at the turnstile, a visit to the temporary ticket office would be required, so we would advise fans to take this into consideration and arrive as early as possible.
Please also be aware that the ticket collection kiosk is housed in the new temporary ticket office; these will be located opposite the Superstore, on the external concourse.
Click here to read the latest team news. All of the latest pre-match news is also available throughout the build-up to the game on our official Facebook page and the official Twitter feed @OfficialBHAFC, while behind-the-scenes images will continue to be published on our Instagram feed (@officialbhafc).
Arrive early to enjoy food and beverages before the game. Dick’s Bar will be open from 11.30am with the Seven Stars Sports Bar opening from midday – both will be serving a range of food and drinks. Post-match they will be open until 8pm.
We also have the Brighton Golf Lab open between 1.30pm and 2.30pm, hosting a nearest-to-the-pin competition: the perfect opportunity for golf fans to get a taste of the high-spec golf simulator for FREE.
Please note: with external catering now available, our concourses will open at the slightly later time of 1.30pm this season.
Brighton & Hove Albion Superstore
The club’s superstore has a new look following a summer refurbishment. There is a brand new range of matchday and training kit from our new kit partner Nike. The Superstore proved extremely popular at the Southampton friendly, and we are expecting it to be very busy tomorrow, with fans buying their new Albion strips for the season.
Get Your Copy of Seagull
To celebrate a new season, we have a new-look 84-page edition of Seagull. It is packed full of player interviews, features, news and superb photography. Chairman Tony Bloom writes exclusively, looking ahead to the new campaign, while Sami Hyypia gives us an insightful look at his first few weeks as Albion manager.
Cover star Craig Mackail-Smith goes into The Hot Seat. David Stockdale reveals that an Albion legend played a part in his arrival. Nzuzi Toko explains why he swapped the Champions League for the Amex. Chris O’Grady is looking forward to meeting up with a few familiar faces. And Aaron Hughes tells us what secret ingredients are needed for a successful Championship season.
Supporters can book coach travel via Seagull Travel, who pick up from points in all major Sussex towns – and even further afield, while our full travel service in once again in operation. Trains, buses and park-and-ride services are all available, which is included within the match-ticket package. For park-and-ride customers who will be arriving after 2pm, we strongly advise you to use the Brighton Racecourse site (postcode BN2 9XZ), where we have excellent capacity and a swift service.
Not Got Your Ticket Yet?
We will have a fantastic turnout from fans tomorrow afternoon, but there are still tickets available for supporters who haven’t yet managed to secure their seat, or for season ticket holders to invite along their friends and family. The club’s online print-at-home feature is the easiest and cheapest way to buy so click here to buy online. Tickets will also be on sale from the club’s mobile retail unit, which will be at Brighton train station until 7pm tonight and from 10am tomorrow morning.
E-Cash & Auto Top-Up
If you received a new season ticket smartcard from us during the close season, and would like to use the auto top-up feature, you will need to reset your auto top-up to allow it to work for the new season.
Click here to set up your auto top-up now.
UPCOMING HOME FIXTURES
ALBION V SHEFFIELD WEDNESDAY
SATURDAY 9TH AUGUST, KICK-OFF 3PM
ALBION V CHELTENHAM
TUESDAY 12TH AUGUST, KICK-OFF 7.45PM
Albion v BOLTON
SATURDAY 23RD AUGUST, kick-off 3pm