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Club News

Pre-Match Brief: Albion v Sheff Wed

1 October 2013

Sheffield Wednesday visit tonight as Oscar Garcia’s side look to make it back-to-back home wins at the American Express Community Stadium.

All the latest team news, travel details and any further match information will be available at, on our official Facebook page and via the club's official Twitter feed @OfficialBHAFC in the build-up to the game. Plus check out our new YouTube channel for free post-match interviews and highlights, if you haven’t already.

Tickets are still available and the club’s print-at-home process is once again in place, so it's easier than ever to buy a ticket online. Click here to buy online.

Travel Guide……Parking Available
Car parking is available at the Bridge Car Park, just a few minutes' walk from the Amex, priced £15 on the day. Remember, if parking is booked online or via the ticket office, in advance of our 4pm Wednesday postal cut-off, it is available for £13. For midweek matches, cut-off is the preceding Friday at 4pm.

You can also book travel via our travel partners Seagull Travel, who pick up from points in all major Sussex towns – and even further afield.

Alternatively, our full travel service is in operation for the match, with the trains, buses and park-and-ride services included in the match-ticket package. For park-and-ride customers who will be arriving after 6.30pm, we strongly advise you to use the Brighton Racecourse site (postcode BN2 9XZ), where we have excellent capacity and a swift service.

Food and Drink
Tonight’s special pie will be the Chilli pie, and this will be available in all concourse kiosks. There are a limited number of the Chilli pies available so get to the concourse early to avoid disappointment. Elsewhere, salt beef and pulled pork baps will be available from the centre kiosk in the North Stand and chips will be available in the centre kiosks in the West lower, East lower and North Stand.

The guest ale for this fixture is York Brewery’s Guzzler, which will be available from the North 3 and West lower 1 kiosks, while Guinness will once again be available in the West lower concourse as per last season, from a mobile unit.

Get Your Copy of Seagull
In the Sheffield Wednesday edition of Seagull Albion fans can get an insight from the club’s latest recruit, Craig Conway, who’s the cover star, while Ashley Barnes is this game’s Big Picture. Club photographer Paul Hazlewood takes us behind the scenes at the new training ground in Lancing, Adam El-Abd's school days are revealed and Andrew Crofts looks back at his greatest game. Meanwhile, we joined up with Errea's Fabrizio Taddei and he talked about the success of our new kits.

Matchday Retail
With two evening games in five days at the Amex, the Seagulls Superstore has two Matchday Priority products on offer. As winter is drawing in, a range of Albion hats and gloves will be available to you at a special matchday price of £5. These will be available in the Superstore before and after the game.

The Superstore has also taken delivery of a larger range of new hooded tops, sweatshirts and knitwear, all ideal for an evening game at the Amex. All four retail units in the North Stand, East Stand and West Stand will be open right up until kick-off and again immediately after the game.

Win Up To £1,000 with the Hat-Trick Lottery
Albion’s Hat-Trick matchday lottery gives players three chances to win, with a Lucky Number jackpot of up to £1,000; Matching the first goal time could win you £100 and there are lots of instant-win prizes, courtesy of Donatello, SeaLife, Buddies, Cineworld, Seagull Travel and stadium caterers Sodexo.

It is only £1 to enter, so look out for Hat-Trick sellers on the approach to the Amex Stadium and inside the concourses.

E-Cash Guide
Our new Seagulls e-cash system is more rewarding to those fans arriving earlier and staying later. Click here for full details.

By using your smartcard to buy food and drink within the stadium you can earn a degree of cashback – and queuing time is significantly reduced. If you've not done it before, here is how you do it:

1. Visit the online Seagulls e-cash page via the fan tab at
2. Log in using your unique fan number, card number and password
3. Click top up in the My Details section, and follow the on-screen instructions

Once Seagulls e-cash is loaded, you are ready to go and use your card to pay for food, drink and in the stores!

NB: After topping up your card (over the counter or online) you will need to activate the cash by holding your card on one of the smartcard readers for approximately 15 seconds.

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