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Club News

New American Express Sponsorship Deal

13 March 2013

Brighton & Hove Albion Football Club and American Express today announced that the financial services company will be the club’s new shirt sponsor from next season having reached agreement on a new multi-year deal commencing in July 2013.

The agreement will see the iconic American Express brand adorn the front and back of the first-team’s newly-designed shirt, due for release for sale to fans this summer. The American Express logo will also be prevalent on the club's development, youth and women's team shirts.

Club chief executive Paul Barber said, "American Express has proven to be a fantastic partner as our stadium naming rights holder and key partner of our charitable arm, Albion in the Community. To see one of the world's biggest and most respected companies extend its relationship with us in this way, cementing its position as the club’s main sponsor, is fantastic news for us.

Barber continues, "This is a significant deal for the club and the biggest in our history. We are extremely grateful to American Express for its continued support. I would like to thank them for the invaluable expertise, assistance and advice they have provided to our club since the stadium opened, something that only a truly global brand can offer.”

American Express Vice President Mark Roper said, “We’re delighted to announce that as of next season American Express will be ‘Official Shirt Sponsor’ of Brighton & Hove Albion Football Club. This is a natural extension of our successful partnerships with the American Express Community Stadium and Albion in the Community charity.

He continues, “This new deal further underscores our long-term commitment to the communities of Sussex and surrounding area. We are excited about the future and look forward to supporting the local team as they go from strength-to-strength."

Albion's new strip will be unveiled at the American Express Community Stadium at 12.30pm on Wednesday 13 March and will go on sale to supporters later this year. Fans will be able to pre-order the new shirt online from 13 March to ensure they are first in line to wear the new Errea-manufactured shirt carrying the American Express logo.

Paul Barber concluded, "On behalf of the club, I would also like to thank our current shirt sponsor Gary and his company have been fantastic partners for our club and we are also delighted to confirm today that on the back of their shirt sponsorship success, will be extending their support for the club as our new official recruitment partner.

“The new deal also includes the back-of-shirt sponsorship, and we would like to thank the current back-of-shirt sponsor Donatello for their long-term and loyal commitment to the football club. The well-known Italian restaurant took on a sponsorship role with the club when it was at its lowest after leaving the Goldstone Ground in 1997 and has had a presence on the shirt during the Priestfield Stadium, Withdean Stadium and American Express Community Stadium eras of the club’s history. We continue to look forward to working with Donatello throughout future years.”

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