Prostate Cancer UK will have bucket collectors at the Amex before and after tomorrow’s game against Crystal Palace and fans are encouraged to give generously, where possible, to help support the Football League’s Official Charity Partner.
The charity has been raising awareness of the disease throughout the 2012/13 season and over the past two weeks Albion have joined together with the rest of the Football League’s 72 clubs in pledging support to Prostate Cancer UK’s Sledgehammer Fund and Prostate Cancer Awareness Month.
The Sledgehammer Fund aims to wake up the nation to a disease that kills 10,000 men every year. That's one man every hour, and the number of men with the disease is rising at an alarming rate.
While it is already the most common cancer in men, prostate cancer is predicted to become the most common cancer of all in the UK by 2030. It's as big an issue for men as breast cancer is for women — yet prostate cancer gets just a fraction of the money for research.
The disease is poorly understood, the tests aren't good enough, and the treatments can have life-changing side effects. The prostate is approximately the size and shape of a walnut, and Prostate Cancer UK needs a huge sledgehammer to crack it.
Mark Bishop, director of fundraising at Prostate Cancer UK, said, “We are delighted that the Seagulls are supporting us to help raise awareness of prostate cancer. Between the time it takes for a football fan to walk through the turnstiles, watch the match, get a burger at half-time and leave the ground, two men would have died from prostate cancer somewhere in the UK.
“On the day our team of volunteers will be out in force shaking buckets outside the stadium. All funds raised will be ploughed back and invested into crucial medical research and our support services, so that we can help even more people affected by this disease.”
Greg Clarke, chairman of the Football League added, “Prostate Cancer affects hundreds of thousands of people across the UK every single day and I’m proud that all 72 Football League clubs have united behind a season saving men’s lives. I would encourage fans to get involved with fundraising and make a difference to the lives of thousands of men across the country.”
Fans can find more details and sign up at prostatecanceruk.org/amsterdam to represent Albion for the London-Amsterdam cycling challenge. Prostate Cancer UK asks cyclists to raise a minimum of £1,000. The registration fee is £149. Spaces are limited to 20 places per club.