With many fans finishing work or school on Friday, Saturday's game is the perfect excuse for fans to kick-off Christmas festivities early, and we have plenty packed into a bumper day at the Amex!
As Oscar and the team go in search of a trio of wins against Huddersfield Town, there will be plenty going on off the pitch at Albion's last game before Christmas.
The new sports bar at the Amex, the Seven Stars will open for the first time at 11.30am.The new matchday family facility will be offering a range of food and beverages for supporters arriving early or wishing to stay later at the stadium.
Dick's Bar will also be open from 11.30amand both bars will be showing coverage of the Liverpool v Cardiff Premier League match, and serving a full range of food and beverages.
The Salvation Army band and carol singers will also be in attendance singing some festive favourites on the external concourse and inside the stadium before kick-off.
Special Christmas ale Yule Love It, from Daniel Thwaites Brewery in Blackburn, will be available in West Lower, West Upper, North Stand and also Dick's Bar; while Piglet's Pantry have created special turkey, potato and cranberry pie.
At half-time boxer Frank Buglioni will be parading his WBO European belt. Alongside training, the 24-year-old super middleweight has helped with Albion's academy mentoring programme.
Also during the interval, five lucky Young Seagulls in festive fancy dress will be picked from the crowd to take penalties against Gully!
After the match Dick's Bar will hosting DJs Dante and Large Al's Christmas special Soul 2 Disco, without an X-Factor CD in sight!
Following on from the successful end-of-season disco in the North Stand last May, Dan and Al will be spinning the vinyl once again, playing the finest cuts of disco, soul, funk, Northern Soul, Motown and ska.
The music starts at 5pm and goes on until late. Entry is free, and while everyone is welcome, capacity is limited, so get there early to avoid disappointment.
For those wishing to wind down after the game and take in the match highlights or the Millwall v Middlesbrough game, the concourses and the family sports bar will be open until 8pm.