The UK’s leading cider and beer business will supply draught and packaged cider and lager at the American Express Community Stadium.
Visitors to the stadium will be able to enjoy a range of drinks, including leading brands Foster’s, Heineken, Kronenbourg 1664, Strongbow, Bulmers, Sol and Desperados in the concourse kiosks, Dick’s Bar and the 1901 Club lounges.
The new deal – which extends a successful partnership that began when Brighton moved to the Amex in 2011- also allows for the continued provision of other fans’ favourites Harvey’s, Dark Star and Guinness.
As the club’s official supplier of cider and lager, Heineken are also the lead sponsors of the stylish new South Stand 1901 Club Lounge.
Simon Williams commented, “We are delighted to add yet another leading brand to our growing list of partners. Heineken have been with us since the club moved to the Amex, and we are delighted they have further strengthened their support of the club.”
On behalf of Heineken, David Flower, added, “Our exciting new partnership with Brighton is the result of a tremendous team effort on both sides and we are looking forward to sharing success on and off the pitch with the club this season and beyond.”