Ticket News

Wolves ticket sale dates confirmed

Sales dates for Albion's first Premier League fixture of 2021 against Wolves on Saturday, 2nd January, have been confirmed.

By BHAFC • 17 December 2020

By Paul Hazlewood
Albion face Wolves on 2nd January.

The ballot draw will be made tomorrow (Friday 18th December) at 9am.

On sale dates:

Priority sales window

On sale date

Priority group one

9am, Monday 21st December

Priority group two

9am, Tuesday 22nd December

Priority group three

2pm, Tuesday 22nd December

Priority group four

9am, Wednesday 23rd December


The exchange will open as soon as the game sells out and will open to MyAlbion+ members on Tuesday 29th December.

The match is strictly all-ticket and there will be no in-person ticket sales on matchday. Please note, tickets will not be made available to visiting supporters.

The ballot to establish supporters' priority on-sale windows will be made based on the typical pro-rata split between general admission season-ticket holders and 1901 Club members.

To conform with the government's test-and-trace rules, booking a ticket for either match requires you to ensure your personal and contact details are all up to date, and that you have provided the club with a current working mobile phone number.

Full details on how the club will use the ballot system to allocate tickets, while we are not operating at full capacity, can be found here.

Please read this carefully as some of this information has changed since the ballot scheme was announced back in August.

For example:

  • Season-ticket holders do not need to opt out of matches they do not wish to attend
  • The ballot will be drawn to give you a random priority period in which you can select a match ticket for a game, only those in the first priority window will be guaranteed a ticket (provided you book within that first priority window)
  • If you do not purchase a ticket within your priority sales window, the club will not allocate you a seat, the seats will just be made available further down the priority windows to other supporters
  • If you reside in a tier-3 or tier-4 area, you must not purchase a ticket or attend the fixture. If a supporter has already bought a ticket and is unfortunate to find their tier level moved between buying and the date of the match, then they can either list on the exchange or contact the club for further guidance

Click here to read the article.

We strongly recommend all season-ticket holders and 1901 Club members take the time to read this article carefully and in full.

Covid-secure Stadium Arrangements

Several significant changes have been made to the stadium and operations to fulfil for each event, in line with government guidelines.

Please read the following very carefully, even if you came to the test event against Chelsea back in August.

  • Face coverings should be worn at all times in and around the stadium on matchday, unless you are eating or drinking, or if you wish to remove it while sat in your seat. Please also ensure you replace your face covering before leaving your seat to move around the stadium
  • In line with government test and trace, the named owner of the ticket must be attending the match. The transfer of tickets is strictly forbidden
  • Named photographic ID must be shown on entry and must match the name on the ticket. Entry will not be permitted without your photo ID and match ticket being verified. (Under-12s attending with a parent/guardian are the only exception to this)
  • The club will no longer be issuing tickets on club ticket stock – tickets will be available as print at home, or by loading tickets to your Google Pay/Apple Wallet, to reduce touchpoints and meet safety requirements
  • All payments in the stadium will be cashless. Contactless payment is preferred and can be made by mobile phone/credit/debit card
  • Supporters must socially distance and ensure they only sit in the seat allocated to them. Supporters are not permitted to move seats at any time
  • To reduce the need or time required for entry searches, supporters are discouraged from bringing any bags to the stadium. For those requiring a bag the maximum size permitted is A4. Please note there will be no bag storage facilities available
  • Random thermal imaging temperature checks will be in operation. Please be prepared to comply with stewards' requests to check your temperature prior to entry to the stadium
  • Any supporters who is currently required to quarantine under government guidelines, or who shows any symptoms of Covid-19, must not attend the match
  • Cleaning operations and sanitisation has been scaled up significantly
  • Sanitising stations will be available across the stadium, on entry to all turnstiles, the store, near catering outlets and within toilets

Supporters are advised to read our Supporter Code of Conduct from the test event – please note some small changes may be made to this and these will be detailed during the time of booking and in our Pre-Match Brief which will be available online (please ensure you read this carefully prior to attending the match).


The Amex Stadium.


STHs Match By Match Price (ST Pro Rata)






Zone A





Zone D





Zone F





1901 Club Gold





1901 Club Plat





Seats in the East Lower and part of the North Stand will be available to purchase. Please note zone F the family area will not be exclusive to families.

Supporters who wish to sit together are advised to book tickets in a row but note that empty seats will still have to be left between each person and you must each sit in your designated seat.

Supporters may purchase up to one ticket per fan number and in line with the government’s test and trace scheme the named owner of the ticket must be the person attending the match with photo ID required to verify this prior to entry to the stadium.

Supporters purchasing tickets will be able to draw from their season-ticket credit balance when booking online.

To book online visit BrightonAndHoveAlbion.com/Tickets

*Online bookings are exempt from booking fees, there is a £1.50 per ticket booking fee for telephone sales.

1901 Club:

1901 Club seats will be available in the South Stand in S2I and S2H with access to the Heineken Lounge. Seats will also be available in the East Stand E1DH with access to the Sun Harvest Lounge.

Further details concerning lounge access will follow in due course.


Brighton & Hove Albion fans are reminded that they should travel by car if possible and avoid using public transport where possible.

There is plenty of parking available, but it must be pre-booked via the club website. Payment on the day will not be available.

Parking is available to book at Car Park A (Bennett's Field) for £15 or Car Park B (Bridge Car Park) for the reduced price of £10 per car.

This will be a print-at-home option, to be displayed in the windscreen of your vehicle on arrival.

There is also a drop-off and pick-up point available at Sussex University, car park 4.

Due to the additional parking options, there will be no park-and-ride services in operation.

For those unable to travel by car, trains and Brighton & Hove Buses can be used as per the club’s usual matchday travel scheme, by showing a valid match ticket.

Seagulls Travel will be running coaches for both matches and spaces can be booked here 

Ticket Delivery:

During the summer we have installed new readers at our turnstiles to enable tickets to be scanned directly from mobile phones.

Season-ticket holders will enter the stadium using the ticket that will be stored on their mobile phone in Google Pay/Apple Wallet, or by using a print-at-home ticket (please select preferred option when buying your ticket). 

When purchasing your tickets online you will have the option to send each ticket to a different email address. The recipient of the email should click the link to load their tickets to their Google pay/Apple wallet. 

1901 Members and disabled supporters’ personal assistants will only have the print-at-home option due to the guest name that must be provided at the time of booking. 

Supporters who opt for print at home should note these tickets MUST be printed prior to arrival at the stadium. The club will not be offering tickets to be posted or collected in line with new guidelines concerning safety procedures to reduce touchpoints.

Additional information:

A limited range of food will be available for purchase from the concourse kiosks, but supporters are reminded that the Amex is now a cashless stadium – so please ensure you have a cashless payment method. We would also encourage contactless payment where possible.

Food and drink will be available to buy on the concourse, but we are awaiting further guidance on the sale of alcohol. We would remind supporters social distancing must be observed in the concourse areas.

The stadium store will be open pre and post-match, for those with a match ticket only. Again, we take this opportunity to remind those attending that the store is now cashless and encourage contactless payments. When visiting the store, please ensure you follow the guidelines and signage and observe social distancing.

A programme will be produced for the fixture, but we are not permitted to sell or distribute in the usual way. Therefore, all ticket holders will be sent a digital copy. Printed copies can be ordered online for home delivery.

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