Stonewall's Rainbow Laces campaign has kicked off and Albion's men's and women's teams will each be showing their support.
The campaign's iconic rainbow will be on display throughout the men's game's coverage when they play Southampton on Monday night, including on the matchday furniture and the captains' armbands.
The women's team have two dedicated games of action – away to Spurs Ladies on 6th December and at home to Chelsea on 13th Dec.
Rainbow Laces aims to challenge people's negative preconceived ideas about members of the LGBT+ community and to show people who identify as lesbian, gay, bi and/or transgender, here and abroad, that they're not alone.
The campaign has grown year-on-year and 12 million people saw it last year.
The numbers of individuals that are still affected by abuse are startling – 43% of LGBT+ people think public sporting events aren't a welcoming space for LGBT+ people.
As well as this, 14% of LGBT+ pupils – including 29% of trans pupils – are bullied during sports lessons.
LGBT+ inclusion forms an important part of the club's equality action plan and we are working hard to forge strong links with our local community LGBT+ groups. Our support for the campaign sends a clear signal that BHAFC is a club that belongs to everybody.
If you would like to contact Stonewall for information or to report abuse, please click here.
For advice on how to be LGBT+ inclusive, please click here.