Lallana and Williams named AITC ambassadors

Both Lallana and Williams are delighted with their new roles as part of Albion in the Community.

By Alex Stedman • 11 November 2020

By Paul Hazlewood
Adam Lallana and Victoria Williams are Albion in the Community's new ambassadors.

Midfielder Adam Lallana and defender Victoria Williams have been selected as Albion in the Community’s ambassadors for the new season.

Albion in the Community is one of the leading football charities in the UK and works with tens of thousands of people each year, using football as a way of inspiring people to be more active, lead healthier lives, perform better in school and improve their future prospects. 

Lallana is delighted to be chosen for the role. He said, “Since arriving in the summer I quickly became aware of how important this football club is to the local community.

"It is a real honour to be asked to be one of Albion in the Community's official ambassadors and I'm delighted to be taking up the role.”

Williams is also pleased to be selected and added, “The last six months have proved just how big a role the charity plays in people’s lives.

“Everyone can be proud of what Albion in the Community has delivered and I am extremely proud be asked to be an ambassador for the charity this season.”

The charity’s Chief Executive Matt Dorn is looking forward to working with Adam and Victoria. He said “having players with such a high profile within the men’s and women’s game supporting our work locally will give a huge morale boost to all of our participants and beneficiaries in the local community during these difficult times”.

By James Boardman
Albion in the Community staff load vans to deliver meals to vulnerable people in the local community.

Albion in the Community maintained its commitment to continue helping people in Sussex during the Covid-19 crisis.

The temporary closure of most community venues used by AITC meant much of its regular delivery had to be postponed, so the ‘Together in the Community’ campaign saw the charity focus its efforts online in three key areas: helping people get active, helping people stay well and helping people to keep learning.

Volunteers from the club’s charity also teamed up with staff in various businesses in the city to deliver meals to some of the most vulnerable people that AITC work with.  

More than 12,500 meals were delivered in just eight weeks, while food parcels were offered to season-ticket holders who were forced to isolate at home.