Graham Potter wants his side to embrace the challenge of turning good displays into results.
Albion welcome West Brom to the Amex tomorrow looking to register their first home win of the season.
He said, "Deserved is a word that's used often in football but I'm not so comfortable with it.
"Ultimately if you don't score the goals and you concede then you don't deserve anything.
"Our performances have been good and with a bit more luck we might have more points.
"But we haven't got them and there's no point feeling sorry for ourselves or thinking about anything other than how we can improve. The challenge is to turn those performances into better results."
Potter was asked what needed to change in order for the team to secure their first home win of the season against West Brom.
"The level of our performance last weekend against Crystal Palace was such that we restricted the opposition to one shot on goal, which was a penalty.
"We had plenty of chances and you are always looking to increase the number that you create but if you can reduce your opponent to nothing, that's not a bad platform.
"It's about the overall performance in both boxes and the balance between attack and defence. Sometimes you might need a bit of luck to go your way. Hopefully we can get that against West Brom."