This summer, Albion in the Community has had to cancel many of its planned fundraising events, due to the ongoing coronavirus pandemic, and has seen a big drop in its fundraised income as a result.
The club’s charity arm has therefore had to think outside of the box and is now calling on fans to get involved and support a new virtual fundraising initiative – the Albion Challenge – which is launched today!
Participants have the choice of completing a distance equivalent of going from the Amex Stadium to another designated Premier League ground, and the distance can be covered by running, walking, cycling, swimming or even pushing!
The distance can be covered by participants in their own time but must be completed between now and by the time Big Ben strikes midnight on 31st December! The distance can also be tracked on your own personal fitness tracker app and downloaded upon completion.
The distances to choose from are:
Amex Stadium to Selhurst Park – 42 miles
Amex Stadium to Tottenham Hotspur Stadium – 57 miles
Amex Stadium to King Power Stadium – 144 miles
Amex Stadium to Old Trafford – 227 miles
Amex Stadium to St James’ Park – 326 miles
Entry costs £10 and every person who raises over £50 in sponsorship for AITC will receive a specially designed Albion Challenge medal.
All monies raised will help Albion in the Community continue its work to help people locally recover from the impact of the pandemic, by getting them active, develop their skills and support them to stay healthy.
AITC chief executive officer, Matt Dorn, said: “The fundraising events that the charity organises are vitally important to help us raise the funds we need to continue our work in using the power of football to change people’s lives and offer hope and opportunities locally.
“It’s been a real shame and financial challenge for the charity, having to cancel and adapt our fundraising events programme over the summer, but we’re really excited to be able to launch this new initiative and get fans involved in an appropriate and socially distanced safe way.”