Instead, the annual Q&A will now move online and take place virtually via Zoom.
The event, hosted by BBC Sussex and featuring Albion manager Graham Potter and deputy chairman & chief executive Paul Barber, was due to be held in the iTalk lounge at the Amex with social distancing measures in place.
Johnny Cantor will continue to host the new-look event, which will still also be broadcast live on BBC Sussex from 7pm on Thursday evening.
Barber explained, “Even though the government’s new guidelines don’t take effect until next Monday, we have reluctantly taken the decision to change the format of the event as we felt it just wasn’t appropriate to invite a group of fans to the stadium.
“Like everything the club has done during the pandemic, the safety of our staff and supporters is paramount.
“We have held many Q&As online over the last few months which have all been received well by supporters, and we expect Thursday’s forum, hosted by BBC Sussex, to be no different.
“Graham and I are still very much looking forward to it, and I’m sure we’ll get some excellent questions from the fans as always.”
To register for the forum please click here.
Questions already submitted by supporters will be passed onto BBC Radio Sussex for consideration on the night, but make sure you login for the event and you could ask your question to Paul or Graham directly.