News to become men's sleeve sponsor

Longstanding partner build on their existing support.

By Alex Stedman • 11 September 2020

By Paul Hazlewood will become the official sleeve sponsor for the men’s first team for the 2020/21 season.

Brighton & Hove Albion are delighted to announce that longstanding partner will become the official sleeve sponsor for the men’s first team for the 2020/21 season.

The agreement will see the company build on their existing club partnership and women’s sleeve sponsorship by appearing on the left arm of both the new first-team home and away shirts, as well as the third shirt.

It is set to be seen for the first time when Chelsea visit the Amex Stadium in the Premier League on Monday 14th September. 

Albion’s Head of Commercial Russell Wood said, ‘’ are loyal sponsors and supporters of the club.  We’ve been delighted to help support the expediential growth of their business which has seen their support grow from a local sponsorship to a global partnership and now they are a top-tier partner.

“You certainly cannot miss if you are an Albion fan.’’

By Paul Hazlewood
Webster, Bissouma and Lallana model the side's three kits for the 2020/21 season.

Chris Ruff, Managing Director of, said, “We are delighted to continue our partnership with the football club after what has been a difficult period for everyone.  

“We are not just sponsors we are fans too, and it is fantastic that we have been able to add the first team sleeve sponsorship to our longstanding relationship.

“As proud Albion supporters we wish Graham Potter, Hope Powell and everyone at the club a fantastic 2020/21 season.” 

Fans who have bought a shirt can have the sleeve patch applied for free from Tuesday 15 September in the club’s megastore at the Amex.

For more information about, visit their website or call 01323 418935.

By Paul Hazlewood on the 2020/21 home shirt.