2500 tickets available for Amex friendly on Saturday

Chelsea match to be first to be played in front of spectators since March with tickets on sale for season-ticket holders and 1901 Club members.

By Paul Camillin • 26 August 2020

By Paul Hazlewood
The Amex Stadium.

A total of 2,500 tickets will be made available to Brighton & Hove Albion season-ticket holders and 1901 Club members for a pre-season friendly against Chelsea at the American Express Community Stadium this Saturday, 29th August, kick-off 3pm.

The government approved the event on Wednesday afternoon, and the game is the stadium’s first to include fans since lockdown commenced in March. As this is not a league fixture, tickets will be sold to season-ticket holders and 1901 Club members in priority windows, based on loyalty points.

The match is all-ticket and in the unlikely event the game does not sell out, there will be no ticket sales on the day. Please note, tickets will not be made available to Chelsea supporters as we are not permitted to admit visiting supporters.

To conform with the government’s track-and-trace rules, booking a ticket for this match requires you to ensure your personal and contact details are all up to date, and you have provided the club with a current working mobile phone number.

Covid-Secure Stadium Arrangements

Several significant changes have been made to the stadium and operations to fulfill this test event, in line with government guidelines.

  • Cleaning operations and sanitisation has been scaled up significantly.
  • Sanitising stations will be available across the stadium, on entry to all turnstiles, the store, near catering outlets and within toilets.
  • In line with government track and trace, the named owner of the ticket must be attending the match. The transfer of tickets is strictly forbidden.
  • Named photographic ID must be shown on entry and must match the name on the ticket. Entry will not be permitted without your photo ID and match ticket being verified.
  • The club will no longer be issuing tickets on club ticket stock – tickets will be available as print at home, or by loading tickets to your Google Pay/Apple Wallet, to reduce touchpoints and meet safety requirements.
  • All payments in the stadium will be cashless. Contactless payment is preferred and can be made by mobile phone/credit/debit card.
  • Face coverings must always be worn at the stadium on matchday, unless sat in a seat or while eating or drinking.
  • Supporters must socially distance and ensure they only sit in the seat allocated to them. Supporters are not permitted to move seats at any time.
  • To reduce the need or time required for entry searches, supporters are discouraged from bringing any bags to the stadium. For those requiring a bag the maximum size permitted is A4. Please note there will be no bag storage facilities available.
  • Random temperature checks will be in operation. Please be prepared to comply with stewards' requests to check your temperature prior to entry to the stadium.
  • Any supporters who is currently required to quarantine under government guidelines, or who shows any symptoms of Covid-19, must not attend the match.
  • Supporters are advised to read our new Supporter Code of Conduct before booking tickets.


1901 Club Gold: South (Heineken)




Under 18/65+


Seats in the East Lower, East Upper and part of the South Stand will be available to purchase for this test event. Social distancing will be in place in the seating areas.

Supporters who wish to sit together are advised to book tickets in a row but note that empty seats will still have to be left between each person and you must each sit in your designated seat.

Supporters may purchase up to one ticket per fan number and in line with the government’s track and trace scheme the named owner of the ticket must be the person attending the match with photo ID required to verify this prior to entry to the stadium.

To book online visit or call the Albion Booking Line on 01273 668855.

*Online bookings are exempt from booking fees, there is a £1.50 per ticket booking fee for telephone sales.

1901 Club:

1901 Club seats will be available in the South Stand in S2I & S2H with access to the Heineken Lounge. Seating in the lounge will be allocated on arrival and you will be seated with your booking group.

Food will be available to purchase on the day. All food and drink will be table service only.

Members will receive a complimentary half-time drink, as we are not producing a match programme for the game.

On Sale:




Season-ticket holders & 1901 members with 274+ points

Wednesday 26th August

9am, Thursday 27th August

Season-ticket holders & 1901 members with 238+points

2pm, Thursday 27th August

9am, Friday 28th August

ALL Season ticket holders and 1901 members

9am, Friday 28th August

2pm, Friday 28th August

1901 Club members will receive priority to book seats in 1901 areas until Thursday 27th August. All tickets are subject to availability, with availability only being guaranteed on the first online on-sale window.


Supporters are advised to travel by car and avoid using public transport where possible. Additional parking is available, but it must be pre-booked via the club website. Payment on the day will not be available.

Parking is available to book at Car Park A (Bennett's Field) for £15 or Car Park B (Bridge Car Park) and Car Park C (Sussex University) for the reduced price of £10 per car. This will be a print-at-home option, to be displayed in the windscreen of your vehicle on arrival.

Supporters are advised that travel on local buses and trains is not covered in the cost of the match ticket and must be booked separately.

Ticket Delivery:

During the summer we have installed new readers at our turnstiles to enable tickets to be scanned directly from mobile phones. Season-ticket holders and 1901 Club members will enter the stadium using the ticket that will be stored on their mobile phone in Google Pay/Apple Wallet. 

When purchasing your tickets online you will have the option to send each ticket to a different email address. The recipient of the email should click the link to load their tickets to their Google pay/Apple wallet. 

Alternatively, supporters may opt to purchase tickets using print at home but note these tickets MUST be printed prior to arrival at the stadium. The club will not be offering tickets to be posted or collected in line with new guidelines concerning safety procedures to reduce touchpoints.

Additional information:

A limited range of food will be available for purchase from the concourse kiosks, but supporters are reminded that the Amex is now a cashless stadium – so please ensure you have a cashless payment method. We would also encourage contactless payment where possible.

Our usual choice of drinks will be available, but we would remind supporters that drinking alcohol in view of the pitch is not permitted; and social distancing must be observed in the concourse areas.

The stadium store will be open pre- and post-match, for those with a match ticket only. Again, we take this opportunity to remind those attending that the store is now cashless and encourage contactless payments. When visiting the store, please ensure you follow the guidelines and signage, and observe social distancing.

A matchday programme will not be produced for this fixture.