We were delighted to reveal our new kit for the 2020/21 season during today’s game against Burnley.
Fans got their first glimpse of the new Nike home strip, which Graham Potter’s team will wear next season, in the final Premier League match of the season.
In a bold move away from our traditional stripes, fans will immediately notice a pinstripe fabric which is a nod to a classic shirt of yesteryear and an exclusive new design from Nike, our technical partner.
The pinstripes are subtly broken to carry the logo of our club partner American Express and the shirt — which will be worn with white shorts and blue socks — sports a smart white collar and has yellow trim on the side seam.
Albion ambassador and club legend Bobby Zamora, who narrated the stylish Fine Margins launch video and made a cameo appearance, said, “I love the new strip. I was surprised when I first saw it on the video shoot, but it looks absolutely stunning.
“I think the fans will love it and I’m really looking forward to watching the team playing in it and seeing the fans wear it. I just wish I was still pulling it on myself!”
The 2020/21 season is Albion’s tenth at the American Express Community Stadium and we hope fans will sport the new home kit at home — be that watching at home or when we can finally welcome our supporters back to our games at the Amex.
A nod to the past
The pinstripe first featured on Albion’s 1983/84 kit, which was a white pinstripe on a blue shirt, sponsored by Phoenix Brewery, and worn that season and the following one.
Albion fans of a certain age will tell you that the standout result from that period was a 2-0 FA Cup fourth round triumph over eventual League and European champions Liverpool at the Goldstone Ground.
It was played on Sunday afternoon in front and live to a national audience on ITV when Gerry Ryan and Terry Connor scored the goals.
Albion also wore a shirt featuring blue and white pinstripes with solid blue sleeves in 1993/94 which was worn for two seasons.
In the launch video, the pin stripes demonstrate the fine margins in football and showcases where these have influenced our history, such as Pascal Gross’s winner against Manchester United in 2018 which secured our Premier League status in our first season back in the top flight.
How to get your shirt
The new home goalkeeper kit will be available to buy online and in store from Tuesday. More details on the store’s reopening can be found here, and we ask that you read this carefully and remember we are now a cashless venue.