Club update on initiatives during Covid-19 crisis

Brighton & Hove Albion are committed to helping the local community during the coronavirus crisis, both with initiatives of our own and supporting other charities and good causes in the city and around Sussex.

By Bruce Talbot • 27 April 2020

By Paul Hazlewood
The Amex Stadium.

Here’s a guide to what we are doing – and how our supporters can help.


Launched on April 23 with a substantial six-figure donation by the first-team squad, Albion As One is a new charity fund for local charities.

The players’ initial amount was further boosted by a donation from Tony Bloom and his fellow directors.

The proceeds from the fund – which will also be opened up to staff and fans who may wish to donate – will be distributed to a combination of local charities and good causes supporting our communities during this crisis, and who have seen their own fundraising efforts become more difficult. A link so fans can donate to Albion As One will be posted on our website and social media channels soon.


Albion in the Community, the club’s official charity, has teamed up with two popular local restaurants and a charitable foundation to deliver much-needed food parcels to vulnerable families and Seagulls fans.

Staff at the Bill’s Restaurant and Bar in North Road and The Ivy in the Lanes in Ship Street have volunteered to work for The Caring Foundation – a charity set up by Richard Caring, who owns both restaurants, and his wife Patricia – throughout the Covid-19 crisis.

They have now joined forces with Albion in the Community, who will deliver the ready-to-eat meals to some of the most vulnerable people the charity works with locally. The initiative is already underway with Albion in the Community delivering 1,000 meals this week.

People working at the NHS testing centre established at the American Express Community Stadium will also receive meals, with Albion in the Community also following up on calls made by the club to season ticket holders who are currently isolating at home to offer them food parcels over the coming weeks.


The American Express Community Stadium has been converted into the south coast’s biggest drive-in coronavirus testing centre, as the club strengthens its commitment to assist the NHS and other key workers during the c pandemic.

Testing is strictly by appointment only, and those experiencing symptoms of the virus must follow the government and NHS advice. The site is part of the government’s UK-wide drive to increase testing for thousands more NHS staff and other key workers.


The club have been in touch with more than 2,000 of our elderly and vulnerable supporters since mid-March.

Eighty staff have taken part and they are now making follow-up calls to those supporters who requested them.

As well as talking to supporters, staff have assisted in obtaining prescriptions and food for some of them.


The club have ring-fenced a minimum of one thousand tickets covering future matches to be donated to front line NHS heroes fighting the coronavirus when football returns. 


Albion in the Community has signaled its continued commitment to helping people in Sussex during the Covid-19 crisis by launching Together in the Community.

The charity usually runs upwards of 60 different projects throughout the local area, supporting more than 43,000 people; a recent economic impact report also found Albion in the Community generates more than £28m of positive local impact from the £3m the charity invests in its work each year.

The temporary closure of most of the community venues used by Albion in the Community, however, has meant much of its regular delivery has had to be postponed.

Together in the Community campaign will see the charity focus its efforts on three key areas: helping people get active; helping people stay well; and helping people keep learning.


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