The deal sees the global energy drink company market its brands to fans at home and internationally, having already developed a commanding presence in motorsport and action sports sponsorships and endorsements.
Albion head of commercial, Russell Wood, said, “To be partnering with a global brand like Monster Energy is a massive coup for the club.
“Like ourselves, they have an ambition to take their brand to the very highest level, and we are incredibly excited to become one of the first football clubs to secure a partnership with them.
“I’m sure that the deal will be mutually beneficial for both parties, as we look to begin work on a number of projects between us this season.”
Monster Energy’s SVP Marketing EMEA, Jon Tuck added, “There is little doubt of the passion and engagement that fans have with Brighton & Hove Albion and we look forward to offering some real value-added experiences over the coming season. We are hugely excited to be partnering with the club and wish everyone connected with Albion great success for this season.”