Brighton & Hove Albion are actively reminding fans once again that the only place to safely and securely purchase tickets for home and away matches this season is at BrightonAndHoveAlbion.com/Tickets - and are warning against using unauthorised ticket re-sellers.
The club received a number of complaints from concerned and disappointed supporters last season when tickets appeared for re-sale on various unauthorised websites and on social media, despite matches being announced as sell-outs.
Club chief executive Paul Barber was keen to reaffirm the club’s strong stance against ticket touts, “We thought it was important to relay this very important message regarding the unauthorised sale of match tickets.
“It is very concerning and frustrating that tickets are being offered for sale in this way, especially when fans looking to secure their seats using the proper channels are missing out.
“We also had a number of instances last season where fans with the necessary loyalty points purchased tickets and chose to offer them for re-sale, and, in some cases, over and above the face value price rather than attend the match to support the team.
“It appears that these individuals have no intention of attending the match, and have bought tickets simply to profiteer, gain loyalty points, or both. We would remind these individuals that the unauthorised sale or transfer of tickets to a football match is a criminal offence under UK law.
"The simple message to all our fans is to only purchase via the club's official ticket website, and not to allow these individuals to benefit.
"We would warn against our supporters purchasing tickets, offered for sale in this way, and any individual caught selling on tickets will automatically lose their season ticket, be banned from purchasing tickets to home and away matches in the future, and will have their loyalty points entirely revoked for breaching our ticketing terms and conditions."
Barber has also warned fans to avoid a number of unauthorised websites - often based outside of the UK - claiming to be able to provide Albion match tickets, and reminded fans the only official vendor of tickets is the club's own website.
He added, "Purchasing tickets from unauthorised sellers is fraught with risk; the tickets could be fake, cancelled or refunded, they might not show up at all, your bank details or other personal information could become compromised, and you are likely to be refused entry or ejected from the stadium.
"The only place Albion fans can buy their tickets safely and with confidence is via BrightonAndHoveAlbion.com/Tickets. The club also offers the only legal re-sale opportunity for season-ticket holders, and these will only ever be resold at face value via the club's ticket line or website.
"We advise fans in the strongest terms possible not to transact via unofficial outlets; they are either breaking the law, or based abroad, where consumers are not offered the same protections as here in the UK.
"Individuals selling tickets are usually doing so purely for financial gain, are breaking UK law and breaching club and Premier League regulations. We will actively seek to trace any individuals selling on our tickets and, if caught, will soon find their season ticket cards blocked in line with the club's terms and conditions."
For details on the official ticket exchange please click here.