Albion and Pinterest unveil new city centre mural ahead of Saturday’s Liverpool clash
Albion launch bespoke mural in partnership with Pinterest. 📸 Marcel Grabowski
Albion launch bespoke mural in partnership with Pinterest. 📸 Marcel Grabowski
Brighton & Hove Albion is celebrating its partnership with Pinterest by hosting a special mural launch event in the heart of Brighton this Saturday, 14 November, ahead of the Women’s Super League fixture against Liverpool at the American Express Stadium.
Designed in the style of a curated Pinterest board and painted on the side of Crossbar - the UK’s first dedicated women’s sports bar - the mural showcases members of Albion’s women’s first-team squad alongside visual cues that underpin the shared values of creativity and community while showcasing our long-term vision for the partnership and bringing greater visibility for the club and women’s football directly into the city centre.
Women’s and girls’ managing director Zoe Johnson said, "We want young girls and families walking through Brighton to see the women’s team as a huge part of this city’s identity. Ahead of our permanent return to Brighton with the new purpose-built stadium, this mural with Pinterest puts the squad front and centre in town and builds that connection before fans even make the trip to Falmer."
Consumer Marketing Director, Europe at Pinterest Louise Foley said, “Pinterest brings fans inspiration for every game, and this is what it looks like in real life: a vibrant mural, banners handmade by fans, and the chance to connect with other supporters at the stadium. We’re delighted to help put fandom in the spotlight with Brighton & Hove Albion Women.”
Albion launch bespoke mural in partnership with Pinterest. 📸 Marcel Grabowski
Albion launch bespoke mural in partnership with Pinterest. 📸 Marcel Grabowski
Chief commercial officer, Russ Wood commented, "We’re thrilled to bring our partnership with Pinterest onto the streets of Brighton ahead of a huge evening at the Amex. This mural is a celebration of our community and the growing momentum behind women’s football in the city."
To mark the unveiling, the first 10 visitors to arrive at the mural from 12.30pm, scan the QR code featured on the artwork, and show that they follow on Brighton & Hove Albion’s Pinterest profile @pinterest will each receive a complimentary pair of tickets to that evening’s match against Liverpool, 5.15pm kick-off.

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