MPB named Official Camera Equipment Partner to Albion in renewed multi-year deal

New three-season agreement will see MPB bring fans closer to the action, with behind-the-scenes access and more exclusive storytelling opportunities.

2025-08-12T12:00+01:00

MPB, the largest global platform for buying, selling and trading used photo and video kit, is proud to announce a renewed and expanded partnership with Brighton & Hove Albion Football Club as the Official Camera Equipment Partner for the 2025/2026 season.

This new multi-year agreement builds on the success of MPB’s role as Official Highlights Partner during the 2024/2025 season. That collaboration delivered standout results, generating over 220 pieces of content, 51.9 million impressions and over 900,000 engagements. MPB will now play a deeper role in connecting Albion fans to the stories and moments that matter.

As part of the expanded deal, MPB will gain enhanced access to players and behind-the-scenes environments across the men's and women's teams. This access will power the creation of exclusive content that reveals the emotion, personality, and preparation behind top-level football – and the people who make it happen.

The right way to buy, sell and trade camera gear. 📸

We are pleased to announce that @MPBcom are now our official camera equipment partner. Get the right tools, the right way. 🤝 pic.twitter.com/ycH9RUpEu9
— Brighton & Hove Albion (@OfficialBHAFC) August 12, 2025

This includes a new slate of series and features, such as:

Picture Perfect Moment – a social-first series spotlighting unforgettable and unseen moments from each match, both on and off the pitch.
Behind-the-scenes content at key club events, including Media Days and Official Team Photo Shoots.
Exclusive content collaborations with players from both teams throughout the season.

MPB will also play a central role in delivering key moments directly to fans - from team news and matchday insights to pivotal VAR decisions and post-match highlights - through dynamic content shared across Brighton & Hove Albion’s digital channels. By capturing and sharing these high-impact moments, MPB helps deepen the connection between the club and its supporters, while continuing to tell its own brand story, one rooted in creativity, community and the power of visual storytelling.

Commenting on the partnership deal, Matt Barker, CEO of MPB, said, “Storytelling is at the heart of both football and photography - two worlds full of passion, drama and unforgettable moments. As a fellow Brighton-based business, we’re especially proud to continue our partnership with Brighton & Hove Albion and take on this new role as Official Camera Equipment Partner. It’s a brilliant collaboration that brings together two organisations rooted in the city’s creative and sporting culture, with a shared ambition to inspire and connect. We’re excited to go even deeper behind the scenes to bring fans closer to the club, and to share MPB’s mission with an even wider audience.”

Russell Wood, head of commercial at Brighton & Hove Albion, said, “We’re delighted to expand our partnership with MPB. They understand the power of great visual storytelling, and their creativity has helped us bring the club to life across digital channels. With this new agreement, we’re excited to build on that success and continue producing compelling content that resonates with our fans.”

MPB’s support of the Brighton & Hove Albion Foundation will also continue, including camera kit donations and creative guidance to empower more people to tell their own stories through photography and film.

As a Brighton-founded business, MPB is committed to giving back to its local community and championing inclusion, sustainability and accessibility in everything it does. These shared values remain at the core of the partnership, which celebrates what’s possible when creativity and sport come together.