Club receive two prestigious awards

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Brighton & Hove Albion have been honoured for The Terrace and their work in the AI space.

2026-05-20T13:00+01:00

Russell Wood, the club's chief commercial officer, with the trophy which was presented to him at the Football Business Awards.

We are proud to announce that the club has been recognised for a host of prestigious awards this month, including the Best Football Club Stadium Experience Award and the Smarter AI in Sport Award.

The Best Football Club Stadium Experience Award has been given to The Terrace, our new fanzone at the Amex which offers an unrivalled matchday experience for fans as well as doubling up as an industry-leading leisure venue for sports screenings, music gigs and other events.

Shortlisted among other elite sports brands and global partnerships, the Smarter AI in Sport Award is powerful validation of our incredible work in this space as we continue to harness the power of AI to increase productivity and unlock deeper insights across all areas of the organisation.