Unite for Access - meet our matchday accessibility team
Unite for access 1
As part of this year’s Unite for Access campaign, we are proud to shine a spotlight on our new matchday accessibility team, and the vital role they play in supporting disabled supporters at the Amex.
The team is made up of accessibility staff who are on hand to help on a matchday, to provide any assistance, answer questions and ensure that all fans are able to enjoy a safe, welcoming and inclusive experience at the stadium.
From offering guidance on accessible entrances and facilities, to supporting fans with specific access requirements, their presence is all about making football more inclusive for everyone.
Level Playing Field’s Unite for Access campaign brings together clubs across the country to highlight the importance of inclusion and equal access in live sport – and our matchday accessibility team is a key part of our commitment to putting those values into action.
We caught up with three of our matchday accessibility team – Sam, Libby and Lara – to find out more about their roles and how they support disabled supporters on matchdays.
Where can you typically be found on a matchday?
Sam – You can find me at the North nine turnstiles, helping people with their tickets as they arrive, and then helping wheelchair users in our pitchside wheelchair bays in the West Lower once the match starts.
Libby - On a matchday, I’m usually positioned in and around the designated accessible seating areas across the stadium often within the away end on the accessible wheelchair platform. I also patrol key areas such as accessible entrances, lifts and concourses to make sure supporters can move around safely and comfortably. You may also spot me near the inclusion room.
Lara – You can usually find me around the accessible seating areas in the Northeast and the North 9 nine turnstiles.
Can you give an example of a typical situation where you might help a supporter?
Libby - A typical situation might involve assisting a wheelchair user from the accessible entrance to their seat and ensuring they have clear sightlines and enough space. I may also help a supporter with visual impairment locate their seat and connect to the audio-descriptive commentary service. Sometimes it’s as simple as helping someone navigate the concourse during busy periods or resolving an issue quickly so they can focus on enjoying the match they have come to watch.
Why is it important for clubs to have dedicated accessibility staff?
Sam – It’s very important for all clubs to have dedicated accessibility staff as the Brighton fans find it very helpful, often asking questions about where they can leave their walker, or how they can access their seats. It’s important that all clubs have this as it gives those in need a person to come to with their problems.
How do you think the role improves the overall matchday experience for disabled supporters?
Lara – Having a friendly and trained point of contact gives supporters confidence and reassurance, helping make their visit more enjoyable.
If a supporter needed help on a matchday, how should they find you?
Sam – The accessibility team can be easily identified as we stand out in bright pink hi-vis jackets with ‘here to help’ printed on the back. We are found inside the stadium compared to general ‘Here to Help’ staff who are located outside the turnstiles.

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