Albion and UNICEF UK unite for One Goal week of action

2025-11-16T06:00+00:00

Brighton & Hove Albion v Aston Villa 02APR25 030

Albion are proud to announce that we are once again teaming up with UNICEF for two special matchday takeovers this November, as we launch One Goal, a first-of-its-kind Child Rights Action Plan, created in partnership with the world’s leading children’s organisation.

The week of action begins on 16 November, when our women’s team host Leicester City at the Amex, and culminates on 22 November, when the men face Brentford in the Premier League. Across both fixtures, supporters will be able to join us in championing children’s rights around the world and across our club.

From UNICEF-themed warm-up shirts to unique matchday activations, including face painting, tattoos and special half-time films, the takeover will showcase how football can be a powerful force for good. Fans will also be introduced to UNICEF’s inspiring global campaign, Making Childhood Unstoppable, celebrating every child’s right to dream and thrive.

During the build-up, we’ll highlight a different children’s right each day, from the best interests of the child, to the right to rest, play and take part in culture and arts.

Through exclusive video content featuring first-team players, academy talent, parents and young fans, we will share real stories and voices from across the Albion family.

The week concludes with the official unveiling of One Goal at half-time on 22 November. One Goal places the rights and wellbeing of children at the heart of everything we do as a football club.

Guided by UNICEF’s expertise and shaped by input from our academy, Foundation and young fans, the plan commits Albion to three major actions over the next two years:

Creating a Wellbeing Hub at the training ground, a dedicated space for young players to feel comfortable, celebrate difference and explore identity.

Establishing a formal route for children’s voices at board level, ensuring young players, fans and Foundation participants can influence decisions that affect them.

Training all club and Foundation staff in children's rights, embedding children’s best interests into everyday decision-making.

Richard Valder-Davis, head of safeguarding & academy player care, said, “Children are integral to our club. If we put children’s rights at the centre of everything we do, they’ll feel happy, safe and proud to be part of Albion.”

UNICEF’s Liz Twyford added, “It’s the first of its kind in sport and we’re proud to be working with Brighton to support them in implementing this plan.”