Earlier this year, we carried out research with our junior fans, which included workshops for different ages and an in-depth survey.
From this research, we found that our junior fans and their parents wanted us to make MyAlbion+ Junior membership easier to understand, create more fun activities and make it appealing to all ages. So, this season we're launching three new membership age groups:
Little Albion – Ages 0-3 | Albion Ballers – Ages 4-11 | Albion All-Stars – Ages 12-17 |
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Our littlest Albion fans, set to support the club their whole lives (they don’t have a choice!). | Our ballers are always found playing with a ball at their feet, they love Albion, love the Amex and learning all the skills they can. | The All-Stars are some of our coolest fans, they’re ready to analyse every game with their friends, and you can find them singing in the stands whenever they can. |
Most MyAlbion+ membership benefits will still apply to all age groups but there will be extra content, competitions, & challenges throughout the season that will be suited to each specific group. This means that our junior fans get the perfect experience for them!
As a reminder, MyAlbion+ Junior members can take advantage of the adult membership benefits, such as ticket priority, WSL discount and stadium tour discount, plus these junior specific benefits: Welcome pack: Little Albion members and Albion Ballers will receive a handy Albion backpack to show off at school, while Albion All-Stars will get a stylish cross-body bag.
Open training: One free ticket to our open training session held at the Amex (subject to availability).
Exclusive events: Be a part of Albion events taking place throughout the season such as our Christmas and Valentine's Day events from last season.
Signing sessions: Automatic entry into a lottery to attend one first team signing session at the Amex pre-match signing sessions (only entered if a valid ticket is held for that fixture).
Mascot Lottery (Albion Ballers & Albion All-Stars): Automatic entry into a lottery to be a mascot and walk out with the players at one of our men’s or women’s first team fixtures (mascots can only be between ages 7-12 during the 2025/26 season).
Soccer Schools (Albion Ballers & Albion All-Stars): 10% off soccer schools with Brighton & Hove Albion Foundation, the perfect chance to improve your skills. Seventh Birthday Shirt (Albion Ballers): A free 2025/26 home shirt for renewing junior fans turning seven during the 2025/26 season.
COMING SOON - MyAlbion Rewards (Albion Ballers & Albion All-Stars): Access to a junior reward platform where playing games, taking part in trivia, and earning badges takes centre stage!
You can buy a MyAlbion+ Junior membership for your child and make them part of Little Albion, Albion Ballers or Albion All-Stars today. If your child is already a member, don’t worry, nothing will change. They’ll be placed into their relevant group, and they’ll receive everything tailored for them.