Megastore grand opening at the Amex

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Come down to the launch event on Wednesday 2 July.

2025-06-30T18:00+01:00

The newly designed and much anticipated megastore will officially open it’s doors on Wednesday 2 July.

Supporters are invited to enjoy a full day of entertainment, exclusive experiences, and a few surprises along the way for an event you won’t want to miss.

The launch kicks off with a ribbon-cutting ceremony, setting the stage for a lively day packed with family-friendly activities, live music, and plenty more to discover throughout the event.

Be sure to arrive early - Albion goodie bags will be given to a limited number of supporters, and free BHAFC bucket hats will be available with select purchases.

Designed with Albion supporters at its heart, the new Megastore features a spacious, modern layout and an expanded selection of official merchandise and club memorabilia, giving fans even more ways to show their colours.

The event is free and open to all fans.

Here's what to expect:

Ribbon cutting ceremony: 11.45am

Activities:

Football Skills: 12pm-7pm

Freestyler: 12pm-7pm

Photobooth: 12pm-7pm

Balloon Modelling: 12pm-7pm Music entertainment:

Not A Band: 12.30pm-1.30pm

DJ in The Terrace: 1.30pm - 4pm

The Fireflies: 4pm-4.45pm

Euphoria: 5pm-5.45pm

Robbie Williams tribute act - Mike Andrews: 6pm-7pm Food & Drink:

The Terrace Café: 9am-6pm

Lost Boys Chicken & Steven Edwards Bites: 12pm-6pm

The Terrace Bar: 12pm-7pm

Plus, exciting quizzes, games and other surprises throughout the day!

Parking information

All attendees are advised that free parking is available in Car Park B (The Bridge), located at BN1 9PW. The car park is approximately a ten-minute walk from the stadium. Directions can be found here. Accessible parking is available on-site for those who require it.

Whether you’re eager to be among the first to explore the new space, pick up some goodies ahead of the season, or simply soak up the atmosphere with what’s on offer, the Megastore grand opening is an event you won’t want to miss.