Albion extends partnership with Football Manager

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2026-10-06T11:00+01:00

The club's partnership with Football Manager is into its eighth year.

The club is delighted to announce we have extended our partnership with Football Manager who have been an official partner for the last eight years.

This renewal ensures that Football Manager branding will continue to appear at the American Express Stadium throughout the 2026/27 season as we compete in the Premier League, FA Cup, Carabao Cup and UEFA Conference League.

Chief Commercial Officer Russell Wood said “We are excited to be extending our partnership with Football Manager. With our joint focus on connecting with the next generation of football fans, we're excited for what's to come.”

Richard Trafford, Business Development Director at Sports Interactive, added: "It's a real honour to be extending our relationship with Brighton & Hove Albion for an eighth successive season.

"On and off the pitch the club is incredibly closely aligned with our ethos and values as a studio. They've been a pleasure to work with throughout our partnership and, as they compete in the UEFA Conference League, we're excited to explore more great opportunities together and support them as they try to hit even greater heights."