Albion and Percival launch limited edition heritage collection

2026-02-18T11:00+00:00

Albion have teamed up with contemporary menswear brand Percival to launch a lifestyle collection that reimagines football club heritage through a refined, fashion-forward lens.

The collaboration began organically two years ago when the club’s team reached out following a podcast appearance where Percival’s Creative Director Chris Gove mentioned the Seagulls were his team. It has now evolved into a creative collaboration that has styled kit launches and now an exclusive lifestyle collection.

Chris said: "This collection is for the fan who wants to wear their team badge without shouting about it. Pieces you can wear about town or on the terrace."

The BHAFC x Percival range features contemporary lifestyle fashion anchored in the club's rich heritage. Drawing inspiration from the original 1950s logo, Sussex travel posters and vintage kit designs, the collection includes premium pieces such as a waterproof Greyson mac with custom lining, a linen jacket with collaboration labels, canvas workshirts with Sussex coastline embroidery and mohair cardigans. The collection extends to accessories including silk ties, trucker hats and embroidered tote bags.

Each piece features subtle club references through vintage crests and fine embroidery, utilising the iconic blue and white of the home kit alongside contemporary navy and rust accents inspired by the South Downs. Custom artworks celebrate the Brighton and Hove community with screen prints and embroidery applications that reference local landscapes and club history.

Chris added: "The goal of this collaboration is to bring two challenger brands together through a contemporary fashion lens. We celebrate the BHAFC heritage in a way that is wearable, doesn't shout football, but says quality, everyday wearable, and if you know you know."

The versatility of the collection has been showcased by the men’s and women’s first team players including Bart Verbruggen, Diego Gomez, Yasin Ayari, Maisie Symonds and Charlie Rule.