A nod to 1983 for 2026/27!

Main Club Sponsor

TICKETS

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We're delighted to unveil the Nike Home & Away kits for the 2026/27 season.

BHAFC

2026-07-08T09:00+01:00

You can order your new 2026/27 home and away kits online now. If you prefer the in-person experience, head to the megastore at the Amex or our Churchill Square town store from 10am Wednesday 8 July.

Working with Nike, our technical partner, our home and away kits draw inspiration from the 1983 FA Cup final. The new home shirt is all royal blue with a printed crisp white pinstripe and contrasting white neckline. Flip the script for the new away shirt: a clean white base with printed royal blue pinstripes and contrasting royal blue neckline. Complemented by blue mesh underarm panels and sleek blue shoulder piping. Both shirts feature an embroidered Nike swoosh and are paired with matching shorts and socks for a complete, unified look.

This season, the ampersand ‘&’ is more than just a symbol; it’s our heartbeat. It represents Brighton & Hove Albion and the beautiful duality of our journey. Blue & White. Home & Away. Club & City. Past & Future. Our campaign celebrates these connections, blending our 1983 heritage with a bold vision for the future.

So, the question is: Are you blue, or are you white?

Engineered with Nike's Dri-FIT ADV technology and made from recycled polyester fibres, the shirts are available in men’s, women's, youth, infant and baby fit (baby fit home kit only).

We are proud to maintain our kit prices for the new season. Adult shirts are £70 and youth shirts £55. Shirt printing also remains at the same cost as the 2025/26 season.

Your shirt, your name, your number. Explore our printing service here. Please note that 2026/27 squad numbers are not yet confirmed; we recommend waiting for the final squad list before printing player details.

You may spot our players wearing the kit in a different fabric; this uses high-performance technology to ensure our players the best playing experience. Other than the fabric, the kit is identical. The players have been photographed in the fan version. We will only be offering the fan version for sale.

AND…..

To celebrate the combined nature of our home & away kits this season, we have a special gift for you. Purchase both a home and away shirt in the same transaction at our physical stores, and we will gift you a Nike x BHAFC 1901-2026 football! This offer is exclusive to our stores from Wednesday 8 July until closing on Sunday 12 July (subject to availability).

To celebrate the launch of our kits, there’ll be a live DJ on Saturday 11 July in the Amex Megastore, along with balloon modelling and appearances from Gully.

Stadium Megastore opening times:

Monday to Saturday: 10am to 5pm

Sunday: 11am to 4pm

Churchill Square Shop opening times:

Monday – Saturday: 9am to 8pm

Sunday: 11am to 5pm

*Wednesday 8 July the store opens at 10am.

Both the Megastore and Churchill Square shop only accept cashless payments.

A new third kit will be released later in the summer, along with the goalkeeper kit.

**We don't advise squad personalisation, whilst the transfer window is open. Once an item has been personalised by letters/numbers/league badges being applied, we will not offer a refund or exchange unless the item is deemed to be faulty. The same applies if a player leaves the Club or changes. For full terms and conditions see shop.brightonandhovealbion.com/page/print-disclaimer.

Free Nike 125 Club Ball

Offer valid from Wednesday 8 July 2026 (9am GMT) to Sunday 12 July 2026 (8pm GMT). Purchase one 2026/27 home shirt (Adult, Women's Youth, Little Kids, Infant) AND one 2026/27 away shirt (Adult, Women's, Youth, Little Kids) to receive a free Nike 125 club ball (RRP £23). Offer is valid one per transaction and one per person. Must purchase both shirts in a single transaction. Offer is valid only at the club's Megastore and Churchill Square store, and only whilst stocks last.